Aaron Tourville and Stephanie Averbeck opened A&S Clothing Co. on Nov. 26 at 506 Main St. in downtown La Crosse, selling what Tourville describes as unique, affordable women’s fashions.

“We have clothing, jewelry, handbags and accessories like scarves and socks,” he said.

Tourville said he and Averbeck decided to open the store “because we thought there was a need.”

Averbeck had been shopping on boutique-type retailer websites for things that often weren’t available in the area, he said. A&S Clothing Co. will focus on things that other local stores don’t carry.

Another reason they opened the store is, Tourville said, “We’ve seen La Crosse becoming kind of a boom center for retail-type things.” Before opening A&S Clothing Co., he was helping his sister, Addie Tourville, at her addiecakes gourmet cupcake shop downtown. He has a bachelor’s degree in business administration with a management emphasis, from the University of Wisconsin-La Crosse.

Both of A&S Clothing’s owners have experience working in retail stores.

Store hours are 10 a.m. to 6 p.m. Tuesday through Saturday and closed Sunday and Monday. The store’s grand opening will be Jan. 14.

For more information, call 608-615-1101 or visit www.aandsclothingco.com or the store’s Facebook page.

Marybeth Buswell opened Inspire – Staging & Design in October in Suite 3 in a professional office building at 1523 Rose St. on the North Side of La Crosse.

“Inspire provides home staging and redesigning services,” Buswell said. “It will offer free home staging classes (the first one will be at 6:15 p.m. Dec. 7 at Inspire) intended for anyone thinking about selling their house, on methods of preparing to showcase the home’s best assets, impress buyers and sell quickly for the highest price.”

Inspire also will consult with individual customers on how to prepare their house in the areas that will make the biggest difference within their budget.

“Inspire also offers ideas for anyone interested in decorating their house or redesigning a room with some pieces that bring them inspiration with a fresh, new look,” Buswell said. She has items people can buy for that purpose, or as gifts.

Buswell plans to hold an open house at Inspire from 3 to 7 p.m. Jan. 11. She also is a Realtor with Cindy Gerke & Associates.

For more information, call Buswell at 608-487-3047 or visit Inspire’s Facebook page.

The Aeropostale teen clothing store in Valley View Mall closed last week.

The Aeropostale chain filed for Chapter 11 bankruptcy protection in May, when it had about 800 stores open. At that time, it announced an initial store closure list of 113 U.S. locations, as well as all 41 of its stores in Canada.

The La Crosse store, which closed Tuesday, wasn’t on the initial store closure list.

The company said in May that it would move ahead with a smaller store base, and increased operating efficiencies.

In September, a consortium that includes shopping mall operators Simon Property Group and General Growth Properties Inc. bought Aeropostale. The consortium promised to keep about 230 U.S. stores open, as part of its $234 million bid.

Steve Cahalan can be reached at stevecahalan.reporter@gmail.com or at 608-782-9710, ext. 8819.


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