George Baldwin and Steve and Laurie Miller opened Cool Beans Coffee Shop on Dec. 18 at 1221 La Crosse St., at the corner with West Avenue.

The new business offers a variety of coffee drinks made with Kickapoo Coffee beans from Viroqua, as well as tea, smoothies, soda pop and muffins, scones, cookies and other baked goods from Great Harvest Bread Co. in La Crosse.

It also will sell Kickapoo Coffee beans, bulk teas and apparel and other merchandise with the Cool Beans logo. And at some point Cool Beans will sell sandwiches. Hours for now are 6 a.m. to 10 p.m. daily.

Cool Beans has 19 employees. Baldwin formerly owned Northwoods Martial Arts in West Salem and Sparta. Steve Miller has nearly 30 years of experience in retail management and his wife is a senior lecturer in the University of Wisconsin-La Crosse Economics Department.

Baldwin said he wanted to open a coffee shop because “There’s a lot of opportunities for developing good experiences and good relationships (in a coffee shop) while still making a profit.”

Steve Miller said he and his wife were interested in starting Cool Beans because “We wanted to have a place where area residents could go to meet friends and develop friendships.”

The Millers and Baldwin extensively remodeled the building, which had been vacant for three years. For more information, check the coffee shop’s Facebook page.

Kris Buhr has moved her Modern 2 Classics Automotive and Detailing and her Buhr’s Best Cleaners businesses to 1201 La Crosse St., between Beef & Etc. and Burrito House in La Crosse. The building also is just west of and across the street from Cool Beans Coffee Shop.

Modern 2 Classics offers automotive repair and detailing services and previously was in Holmen. Buhr’s Best makes and sells various cleaning products for homes, businesses and automobiles, and previously was on French Island.

Modern 2 Classics and Buhr’s Best Cleaners moved in September to their new location, where they will have their grand opening Jan. 28, said George Majewski, who handles marketing for both businesses. “We were looking for a facility for quite some time” that could accommodate both businesses, he said.

Hours for both are 8 a.m. to 6 p.m. Monday through Friday, by appointment only Saturday and closed Sunday. For more information, call Modern 2 Classics at 608-790-3114 or Buhr’s Best Cleaners at 608-317-6217, or visit either firm’s Facebook page or

Jay Haskell has purchased Noffke Sign Co. in Suite C at 505 Empire St. in Holmen.

Haskell, who has been with the firm since 1999, purchased it from Scott Kronn in November. Haskell received a bachelor’s degree in graphic design from Viterbo University in 2001.

The company specializes in logo design, vehicle lettering, commercial signs and lettering, construction and realty signs and installation, storefront graphics, monument signs, trade show graphics and banners, Haskell said.

Noffke Sign was started by Steve Noffke in 1991. Kronn became co-owner in 1994 and later became sole owner. The firm moved from Midway to its current location off of South Holmen Drive in 1999.

For more information, visit or the firm’s Facebook page.

Steve Cahalan can be reached at or at 608-782-9710, ext. 8819.


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