Three years after he started Coulee Region Moving Services at 432 Division St. — and just in time for Christmas — Colin Luz has started Holiday Heroes Lighting Installation LLC at the same location.

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STEVE CAHALAN | For the La Crosse Tribune

The new business opened in November and offers holiday lighting installation, removal and storage, to both residential and commercial customers.

“I started (the new) company with a business partner, Matt Tolvstad, who also owns Tolvstad’s Turf Care,” Luz said. “We feel like the greater La Crosse area is in need of a specialized holiday lighting company specifically tailored to families, senior citizens and small businesses who want their house or building to shine bright during the holiday season, but find it challenging to find the time and resources to put up and take down outdoor lights.”

For the first couple years, Luz said, Holiday Heroes will mainly focus on holiday lighting installation for roof lines, trees and shrubbery during the fall and winter months.

“Once we gain a stronger position in the market, and obtain more experience with the lighting, installation and removal process, we would eventually like to get into event lighting for weddings, special events, etc., as well as specialty landscape lighting for homes and businesses,” Luz said.

Luz started Coulee Region Moving Services in 2014. It offers moving services for local residential and commercial moves, as well as packing services.

For more information about Holiday Heroes, call 608-769-2852 or visit or Facebook.

Mattress Outlet La Crosse opened Nov. 18 in its new location, 2424 Rose St. in the Bridgeview Plaza shopping center. A company official said the store moved there because it had outgrown its space at the previous location, 709 Gillette St. Mattress Outlet has served the Tri-State Area for more than 40 years.

The local store sells mattress sets and other products, such as bed frames, pillows, bedding and area rugs. Hours at the new location are 10 a.m. to 8 p.m. Monday through Friday, and 10 a.m. to 6 p.m. Saturday and Sunday.

For more information, call the store at 608-719-3960 or visit or the store’s Facebook page.

There’s no word yet on when Gander Outdoors will open in the former Gander Mountain store at 1200 Crossing Meadows Drive in Onalaska, but the company has begun accepting job applications online for that location.

In April, recreational vehicle dealer Camping World Holdings Inc. won a bankruptcy auction for sporting goods retailer Gander Mountain Co. Camping World purchased the rights to Gander Mountain store locations and said it would convert and open many of them — including the Onalaska location that closed about three months ago — as Gander Outdoors.

During his company’s third-quarter earnings call Nov. 9, Camping World CEO Marcus Lemonis said plans are to open the initial 15 to 20 Gander Outdoors stores by the end of the first quarter of 2018, and an additional 40 stores during the second and third quarters of 2018. A Camping World spokesperson wasn’t available for comment last week on the timetable for opening the Onalaska store. For updates, visit

Festival Foods will be operating 31 locations throughout Wisconsin once it opens its newest store Friday at 2615 N. Clairemont Ave. in Eau Claire.

The store is part of the grocer’s recent acquisition of three former Gordy’s Market locations – two in Eau Claire and one in Tomah. The Tomah store at 701 E. Clifton St. opened Nov. 10, and the other Eau Claire location opened Dec. 1 at 2717 Birch St.

Festival Foods in Wisconsin was founded in 1946 in Onalaska as Skogen’s IGA. It began operating as Festival Foods in 1990 and today has more than 7,000 employees.

About two weeks ago, a U.S. Cellular store and a Great Clips hair salon became the first tenants to open in The Shoppes at Hale Drive, a new retail/office building at 129 Hale Drive, near the new Festival Foods store in Holmen.

Authorized agent Cell Plus opened its U.S. Cellular store in Suite 102. Hours are 9 a.m. to 7 p.m. Monday through Friday, 9 a.m. to 5 p.m. Saturday and noon to 5 p.m. Sunday. For more information, call the store at 608-399-3100 or visit or Facebook.

Hours at the new Great Clips salon in Suite 105 are 8 a.m. to 9 p.m. Monday through Friday, 8 a.m. to 5 p.m. Saturday and 9 a.m. to 4 p.m. Sunday. For more information, call the salon at 608-898-0325 or visit

Other businesses that will open in coming months in the new building include a Taco Bell restaurant, a Coney Island restaurant and a Coulee Bank branch office.

Cinnamon Blood opened The Lasting Image Fun Photos Studio in early November at 326 Main St. in downtown McGregor, Iowa.

Blood said her studio offers a variety of fun photo opportunities, such as dressing up in period clothing in an 1800s saloon setting, and an 1800s toddler saloon setting with the name Rockin’ Horse Saloon. A green screen allows Blood to put unique backdrops in place for other photo opportunities. “I’m also looking at offering a Scottish scene to go along with the history of McGregor,” she said.

The studio also offers family portraits, Blood said. She continues to own a mobile photography service and a photo booth service, as she has for the past four years. She lives in Muscoda, Wis.

The new studio’s hours are 10 a.m. to 5 p.m. Friday through Sunday, and by appointment on other days. Blood plans to be open seven days a week during the summer tourism season.

She had planned to open the studio this past summer, but that was before the July 19 tornado that struck downtown McGregor. The building had to be repaired and debris had to be cleaned up.

For more information, call 608-647-0626 or visit the studio’s Facebook page. “I’m creating a website for the studio in McGregor and hope to have it completed and running by no later than January,” Blood said.

Steve Cahalan can be reached at or at 608-782-9710, ext. 8819.


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