Sisters Dani, Azia and Tara Peterslie opened Drift Mercantile on Nov. 10 at 211 Pearl St. in downtown La Crosse, in one of the connecting buildings revitalized since the 1970s by their parents, T.J. and Michelle Peterslie.

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STEVE CAHALAN | For the La Crosse Tribune

The street was known as a rough part of town with deteriorating buildings when T.J. Peterslie opened T.J.’s Apparel, a boutique, in 1972.

T.J. and Michelle are still active in the operation of their Pearl Street shops and reception hall. But their three daughters work full time at the family businesses, and own Drift Mercantile.

The new shop features a combination of locally-made and locally-inspired goods, Dani said. “We wanted to have unique things that can’t be found anyplace else,” she said.

The new store’s merchandise includes such things as books; apparel; jewelry; bath and beauty products; travel essentials such as purse lights, nail clippers and travel kits; cheese-theme gifts; themed dog items such as bandanas and handmade leashes; greeting cards; music; maps of La Crosse and the region; specialty foods and artwork.

The shop also sells Pearl Street Brewery beer and plans to begin carrying more regional beers. Once a new cooler arrives, the shop also will begin carrying Wisco soda pop made in Viroqua.

Hours are 10 a.m. to 6 p.m. Monday through Wednesday, 10 a.m. to 8 p.m. Thursday and Friday, 10 a.m. to 6 p.m. Saturday and 10 a.m. to 5 p.m. Sunday.

For more information visit the store’s Facebook page.


Ten years after it opened, last week was the last for the Doolittle Raiders Exhibit at 1203 Caledonia St. on the North Side of La Crosse.

Mark Doolittle, who opened the exhibit to the public in July 2007 to commemorate the Doolittle Raid on Tokyo in 1942 during World War II, said he is donating the items to the Commemorative Air Force Minnesota Wing museum at Fleming Field in South St. Paul, Minn. He is a distant relative of Lt. Col. Jimmy Doolittle, who led the raid by 16 B-25 Mitchell bombers from the deck of the aircraft carrier USS Hornet, and who died in 1993.

Mark Doolittle had been collecting Doolittle Raiders jackets, books, photos, prints, model airplanes and related memorabilia for about 10 years before he opened the exhibit. Some of his favorite items from the exhibit are a print signed by many of the Doolittle Raiders, model airplanes and a plaque that has a small piece of aluminum from one of the Doolittle Raiders airplanes that crashed in China.

“I figured 10 years was long enough,” Mark Doolittle said of his Doolittle Raiders Exhibit. It was open Wednesday through Friday and usually drew 12 to 20 visitors a week, he said. Doolittle and his wife, Judie, are former owners of Mark Jewellers at 1205 Caledonia St., in another part of the same building. The jewelry business now is owned by their daughter, Karla.


Karen McCathie will hold a holiday open house and grand opening from 3 to 8 p.m. Thursday to mark both the late October move of her Moxy Salon & Spa from 100 State St. to 311 S. Main St. in downtown Holmen, and Thursday’s opening of her new Shiny Objects Boutique in another part of the new location.

The event will include gift bags, hors d’oeuvres, drinks, live music, complimentary services, door prizes and all products on sale.

“We moved the salon to a larger space that is more cohesive to our new concept of modern organic and natural care salon and spa,” McCathie said. “The move also enabled me to open Shiny Objects Boutique without having to split my time and my staff’s time between two different locations.”

Moxy Salon & Spa is a full-service salon and spa that provides hair and skin care to women, men and children. Shiny Objects Boutique is a women’s boutique with casual contemporary fashions and accessories, and unique gifts for women, men, children and the home, McCathie said.

She and her husband, Chad, bought the 130-year-old building at 311 S. Main St. — across the street from the salon and spa’s previous location — in June 2016. Their extensive renovation of the building is almost complete.

Hours for both businesses are 8 a.m. to 6 p.m. Monday and Friday; 8 a.m. to 8 p.m. Tuesday, Wednesday and Thursday; 8 a.m. to 3 p.m. Saturday; and closed Sunday.

For more information, call 608-526-6440 or visit www.moxyspa.com or Moxy Salon & Spa’s Facebook page.


Jose Carmen Vera Mendoza has purchased the FloorsMe flooring business that was on Riders Club Road in Onalaska, renamed it Floors2Me LLC and moved it to 1521-23 Caledonia St., on the North Side of La Crosse.

He and Sandra Moe operate the business, which opened at its new location in early November. A few family members help as self-employed contractors. “We decided on the location as that particular area needed this type of business and it’s a brand new building,” Mendoza said of the new location.

“We sell and install all types of carpet, luxury vinyl, tile, hardwood, cork, laminate and counter tops,” Mendoza said. He has 15 years of experience in installing flooring as a self-employed contractor.

Normal office hours will be 8 a.m. to 7 p.m. Monday, 9 a.m. to 6 p.m. Tuesday and Wednesday, 9 a.m. to 7 p.m. Thursday, 8 a.m. to 6 p.m. Friday and 9 a.m. to 2 p.m. Saturday. “Currently we are open special hours that vary,” but also can be reached by telephone or email, Mendoza said.

For more information, call 608-615-1004 or visit www.floors2me.com or the firm’s Facebook page.


Kasey Payne, doctor of chiropractic, has opened Connected Family Chiropractic in Suite 101 at 306 Main St. in downtown La Crescent.

She operated Naturally Aligned Chiropractic & Wellness in Onalaska, before renaming and moving her practice at the end of October.

“My family and I currently live in La Crescent, and I also grew up in the community,” Payne said of the reason for moving her practice. “I was looking for an opportunity to not only be closer to home and my family, but to also serve the community I grew up in.”

She received a bachelor’s degree in accounting in 2010 from the College of St. Benedict in St. Joseph, Minn., and received her doctor of chiropractic degree in 2013 from Northwestern Health Sciences University’s College of Chiropractic in Bloomington, Minn. She worked for other chiropractors before opening her own office in 2015.

Payne offers chiropractic care for the entire family, with a focus on prenatal and pediatric chiropractic care. She is certified in the Webster technique, a chiropractic technique used on pregnant women, and is working toward certification in chiropractic pediatrics.

Office hours are 8:30 a.m. to 6 p.m. Monday and Thursday and 8:30 a.m. to 5 p.m. Wednesday. Appointments can be made by calling the office at 507-895-8100 or by scheduling online at the practice’s website, www.connectedfamchiro. The practice also has a Facebook page.

Steve Cahalan can be reached at stevecahalan.reporter@gmail.com or at 608-782-9710, ext. 8819.

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