Owners Kelly Castady and her friend Megan Goebel will open Willow Boutique on Wednesday at 309 Pearl St. in downtown La Crosse.

Its owners describe the boutique as a contemporary women’s clothing store with a curated collection of clothing, accessories and jewelry. “We also have a small selection of kids’ wear, from sizes 2T through 14,” Castady said last week.

The store’s grand opening will be Nov. 25-27. Hours through the end of December will be 11 a.m. to 6 p.m. Monday through Thursday, 11 a.m. to 7 p.m. Friday and Saturday, and noon to 5 p.m. Sunday.

Willow Boutique probably will be closed on Sundays starting in January, through the winter months. “We’ll revisit (whether to be open Sundays during warmer months) in the spring,” Castady said.

“It’s a dream of ours,” Castady said of opening the store, which is managed by Holly Germain. “It’s been a lifelong goal to own our own clothing store. We both love fashion and styling people.”

Castady’s family moved to the area from Orange County, Calif., in November 2014 after her husband, Sean, was named general manager of The Charmant Hotel. Goebel and her family still live in Thousand Oaks, Calif.

Goebel will oversee the online store that the two women plan to launch in the first quarter of 2017. For more information, call the store at 608-785-1001 or visit www.shopwillowlax.com or the store’s Facebook page.

Grandma’s Arms Early Learning Center will open Monday at 1828 E. Main St. in Onalaska.

Marty Groth owns the new day care center, which is for children from ages 6 weeks to 6 years. Hours will be 6 a.m. to 6 p.m. Monday through Friday, Groth said.

For more information, visit the center’s Facebook page or call the center at 608-519-8330 or 608-385-5995. It soon will have a website.

DeBoer Pest Control has moved into its new building at 2946 Luoyang Avenue in the International Business Park in La Crosse, just north of Interstate 90.

Owner Jim DeBoer said he bought land in the business park and had the new building constructed, because he had outgrown his warehouse space on Mason Street in Onalaska and had been doing office work from his home. “I wanted to combine them,” he said of the warehouse and office functions.

The new building opened in September and has about 5,000 square feet of warehouse space, twice as much as at the old location, DeBoer said.

DeBoer has been in the pest control business since 1992, when he bought Bray Pest Control in La Crescent, Minn., and moved it to La Crosse. He has four full-time and eight part-time employees.

For more information, visit www.deboerpestcontrol.com or the firm’s Facebook page.

Amber Rubel plans to open Ophelia's Green Spa in early December in Suite B at 1800 Jackson St., in the Jackson Plaza shopping center.

Rubel, who has 14 years of experience in the field, will offer such services as facials, manicures, pedicures and waxing.

She said Ophelia’s Green Spa will be a "green spa" certified through Eminence Organic Skincare's green spa program. “The main goal of a green spa is to reduce its environmental footprint while providing healing, aesthetic and wellness services,” she said.

Steve Cahalan can be reached at stevecahalan.reporter@gmail.com or at 608-782-9710, ext. 8819.

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