The owners and employees of Festival Foods believe its new Holmen store satisfies the grocery chain’s vision statement, “We’re not just another store.”
The grocery chain tries to live up to that motto by answering the question, “What difference does your business make?”
“I think we’re making a difference.” said Festival Foods Holmen store director Mark Przywojski. “One of our core values is community involvement; we feel we always have, and will be, intertwined in all of the communities we serve.”
However, Przywojski indicated the company can’t rest on its laurels. “We still need to earn business in the community,” he said.
The store held its grand opening Friday, Oct. 6, signaling the completion of the store within months of its groundbreaking this past spring.
Twice the size of its previous store, the new grocery boasts an in-house scratch bakery, an expanded deli department with seating and a Tot Spot room for children to play while adults shop.
It also offers a wider selection of natural and organic products and an expanded wine and spirits department.
One of the community service aspects built into the new store is an improved Brat Barn. The community fundraising facility has such amenities as heating, air conditioning and running water, improvements over the portable wooden structure used at the old store.
The new store will also expand its hours to be open 24 hours a day, seven days a week to serve customers.
Traffic lights at the intersection of Holmen and Hale drives were installed as part of the Holmen Drive reconstruction project and were operational in time for the opening of the Festival store, making access from Holmen Drive safer.
Holmen Village Administrator Scott Heinig commended the working relationship the Festival Foods had with the village during the planning and construction of the new store.
“The partnership we formed at that time was instrumental,” said Heinig at the new store opening celebration held Oct. 5. “Thank you for investing in Holmen.”
In addition to the Festival Foods store, a strip mall has been constructed on the 13.4-acre site with businesses locating in it set to open soon. A Kwik Trip store is also under construction on one of the outlots.