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Peter Thomson, La Crosse Tribune 

Bangor’s Emma Wittmershaus looks for an opening to shoot as she is covered by Shullsburg’s Brianna Leahy during Saturday’s WIAA Division 5 sectional final at Central High School. Wittmershaus had 23 points in Bangor's 55-41 win.

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Wisconsin doubles GPS monitoring despite five years of malfunctions, unnecessary jailings

Cody McCormick spent much of the past seven years incarcerated or on probation after being convicted of fourth-degree criminal sexual conduct in Minnesota.

Since he had his supervision transferred to his home state of Wisconsin in late 2016, McCormick has been repeatedly thrown in jail. He lost a job. And he continues to be disturbed by corrections officials calling him — sometimes in the middle of the night.

Marc Wehrs / Coburn Dukehart, Wisconsin Center for Investigative Journalism 

Cody McCormick, 29, packs belongings into his fiancé Breanna Kerssen's car in rural Monroe County on Aug. 1, 2017, as they prepare to move from his grandmother's house to an apartment in Sparta, Wis. McCormick faces ongoing difficulties with the GPS monitoring device he wears because of a conviction for a sex offense. Due to poor cell phone service at his grandmother’s house, the GPS device would lose contact with the Madison-based monitoring center, resulting in false alerts.

McCormick says these barriers to reintegrating into the community stem from a GPS ankle bracelet, which he was not required to wear in Minnesota but is required by Wisconsin to wear for life. As of January, Wisconsin monitored 1,258 offenders on GPS devices at an annual cost of about $9.7 million.

Five years after the Wisconsin Center for Investigative Journalism documented serious problems with the state’s GPS monitoring program for offenders — false alerts that have landed offenders in jail, disrupting family lives and causing them to lose jobs — inefficiencies and inaccuracies with the system remain, according to state and county records and 16 offenders interviewed for this story.

Such problems have led some law enforcement and other officials to doubt the program’s ability to ensure public safety and assist offenders in reintegrating into their communities.

Since the Center’s 2013 report, the cost of the program and the number of offenders under monitoring have roughly doubled. Lawmakers never followed through on calls to study the system in the wake of the Center’s report. State officials have been unable to produce records of any evaluation of the system’s reliability or effectiveness.

In this current report, the Center found numerous service requests and complaints related to bracelets failing to hold a charge. In February, a bipartisan group of lawmakers introduced a bill that would make it a felony for anyone on GPS monitoring to intentionally fail to charge his or her bracelet.

Offender: Problems from the start

McCormick, 29, said his troubles with GPS monitoring began soon after being fitted with an ankle bracelet in February 2017. Records show the tracker made by Boulder, Colorado-based BI Inc. was not communicating with the Department of Corrections’ Electronic Monitoring Center in Madison because of poor cellular reception at his grandmother’s house where he lived in rural Monroe County.

And even though police found him exactly where he was supposed to be, McCormick was taken to jail for about three days. As a result, he lost his job at his family’s restaurant.

Ten months later, McCormick was incarcerated again, this time for five days. Records from the Sparta Police Department show the arrest stemmed from McCormick allegedly being located next to a library — a zone off-limits for him — for an hour. McCormick said he only drove past it; his roommate, who was driving with him, affirmed this version of the incident.

McCormick’s difficulties persisted. This January, McCormick was briefly jailed on a warrant for allegedly tampering with the bracelet. A police report said McCormick showed them he had not tampered with it. He was later fitted with a new bracelet. Officials did not charge him with a crime — although tampering is a felony offense.

“It’s not just the people who are on monitoring devices (who are affected),” McCormick said. “It’s their family, their jobs, their social life.”

McCormick’s story illustrates broader flaws with Wisconsin’s GPS monitoring program, which relies on both cell phone and satellite service to track offenders.

The Center reviewed data from a single month, May 2017, to more deeply explore the large volume of alerts being triggered by Wisconsin’s monitored offenders. In all, Wisconsin offenders in May generated more than 260,000 GPS alerts, 81,000 of which corrections officials sorted through manually.

The review found:

  • The state monitoring center lost cell connection 56,853 times with 895 offenders that month — or an average of about 64 times per offender, according to DOC records.
  • Most offenders on monitoring across the state experienced loss of satellite signal, generating 32,766 alerts — half of which were serious enough to be investigated.
  • Of the 52 arrest warrants issued by the DOC monitoring center, service request records indicate 13 involved offenders whose equipment was having technical problems around the same time.
  • DOC employees submitted 135 requests for technical problems with GPS tracking devices— 93 for charging or battery issues with ankle bracelets, 12 for signals lost, 14 for false tamper alerts.

Wisconsin’s problems are not unique. A 2017 examination by the University College London and Australian National University of 33 studies of electronic monitoring worldwide found widespread technological problems.

In 2012, California replaced half of the state’s ankle bracelets because of technical problems; Massachusetts replaced all 3,000 of its GPS bracelets in 2016, citing poor cell coverage.

Wisconsin DOC officials said the benefits of the program outweigh any technical drawbacks. Spokesman Tristan Cook said the bracelets provide a “deterrent effect since offenders know they are being tracked.”

BI Inc., which supplies the ankle bracelets and other monitoring equipment, declined to answer questions about reported problems with the technology.

Ranks of monitored offenders swell

According to the Pew Charitable Trusts, 88,000 offenders were strapped with GPS bracelets in 2015 — 30 times more than the 2,900 offenders who were tracked a decade earlier. Wisconsin had a daily average of about 1,500 offenders on tracking in 2017-18 — a nearly 10-fold increase from 158 offenders in 2008-09.

Some experts say GPS monitoring can be a useful tool in providing structure, reducing recidivism, allowing offenders to work and lowering costs compared to incarceration. But technological problems can get in the way of those benefits.

Mike Nellis, editor of the Journal of Offender Monitoring, which focuses on the use of monitoring technology to enhance public safety, said such problems can undercut the program.

“To suddenly find yourself carted back to prison for something that is in no way your fault seems to me to be quite an unnecessary disruption in the life of an offender — and quite at odds with good practice in reintegrating them,” Nellis said.

Cecelia Klingele, a University of Wisconsin-Madison associate law professor who specializes in correctional policy, said DOC is in a difficult position when it knows some, or even many, of the alerts it receives are caused by equipment malfunctions.

“Even short periods of jail are highly disruptive and can cause a person to lose his job, be unable to care for children, or even lose stable housing,” Klingele said.

Local officials uncertain over GPS

Some officials in law enforcement who deal with Wisconsin’s GPS program have seen false alerts firsthand and have reservations about the program.

Price County Sheriff Brian Schmidt recalled an incident in which he refused to detain a GPS-monitored offender with a warrant because it appeared to stem from a device malfunction.

“If … you find a gentleman in bed, and the monitor is failing, even though I have the (apprehension) request, I’m less likely to put that person in jail,” Schmidt said.

DOC sees it another way. “There is no such thing as a ‘false alert,’” Cook said. He said the law requires offenders to be taken into custody until such alerts can be resolved; DOC can have them jailed for up to three days to determine whether a violation occurred.

DOC records show it can take days or even weeks to locate errant offenders, especially if they are homeless or have removed their bracelets.

‘Tail wagging the dog’

Recent studies show that electronic monitoring combined with traditional parole methods and treatment could lower rates of arrests, convictions and returns to custody. But a University College London study speculates that any positive effects may be due to increased compliance with treatment programs, not the monitoring itself.

Susan Turner, a professor of criminology, law and society at University of California-Irvine, argues such systems do not provide much benefit for the cost.

In a 2015 study on California’s GPS program that she co-authored, Turner found the system does reduce recidivism, but only for administrative violations such as failure to register as a sex offender, not for criminal sex and assault violations, where recidivism is already “very low.”

“I think they (lawmakers) had the tail wagging the dog,” Turner said. “They hadn’t really thought through what exactly they hoped to accomplish by putting it on, other than just saying we got the GPS on the sex offender.”

Malfunctions lead to jailings

Offenders interviewed by the Center say they generally have experienced fewer malfunctions as time passes. Jessa Nicholson Goetz, a Madison-based criminal defense attorney, said that technological improvements have largely resolved the malfunctions her clients experienced.

Still, problems do remain.

James Morgan, a sex offender profiled in the Center’s original report who was jailed for alleged GPS violations at least eight times between 2011 and March 2013, has been arrested three times since then for alleged GPS violations. DOC records show that one time was for a lost signal, which was not Morgan’s fault. In another case, Morgan said, his bracelet malfunctioned.

If found guilty of violating the terms of his monitoring, Morgan, 58, could be returned to prison for years. That prospect keeps him up at night.

“I could potentially never walk out,” Morgan said as his daughter, Angela, and new wife, Rachel, listened beside him.

George Drake, president of Correct Tech LLC, an Albuquerque-based corrections technology consulting company, said agencies should use more discretion.

“If I take this guy into custody, for this two-minute curfew violation, it’s going cost (the offender) his job, and he won’t be able to pay the victim his restitution, and it’s going to create an awful lot of hardships,” Drake said.

Marc Wehrs / Coburn Dukehart, Wisconsin Center for Investigative Journalism 

Steven Nichols, 48, in his apartment in Whitehall, Wis., is a registered sex offender, having spent time in prison for two separate child sex-related convictions in 2005 and 2008. He is on supervision and has been placed on lifetime GPS monitoring. Nichols says the restrictions of supervision make it difficult to find a job.

GPS coverage poor in rural areas

The system’s ability to accurately locate offenders in rural areas, where cell service is poor, also can be spotty.

Several offenders told the Center they have received repeated phone calls from the monitoring center or their probation agents asking them to regain a signal or informing them they are located in places where offenders claim not to be.

David Bay, a sex offender on GPS from Ashland County, has been arrested three times on probation violations since 2013. He claimed the problem was with his monitoring bracelet. Bay, 69, of Glidden, said he faces days in jail if he strays too far from the beacon at his home.

Battery malfunctions are widely reported, according to DOC records. Of the 93 service requests submitted in May for battery problems, some were for batteries that failed to take a charge or drained within a few hours. BI Inc., the device manufacturer, advertises that its devices can hold a charge for up to 80 hours.

When GPS bracelets lose their charge prematurely, offenders who are outside of their homes must race to find a place to gain a charge, or face jail time.

Marc Wehrs / Coburn Dukehart, Wisconsin Center for Investigative Journalism 

Steven Nichols says the GPS monitor he wears often fails, and he has been arrested and placed in jail repeatedly due to alleged GPS violations. To charge the unit Nichols, 48, must be tethered to a power outlet.

“When they go dead, they go dead fast,” said Steven Nichols, 48, of Whitehall. “I once charged it fully and drove to Eau Claire (a 50-minute drive), and it was beeping that the battery was dead.”

Jason Wolford, a 37-year-old offender on lifetime GPS, said he has spent up to five hours sitting in one place to charge an older unit. GPS service requests show reports of charging taking up to seven hours. Offenders say new units charge in about 30 minutes.

Cook said DOC submits service requests when any potential technical issue is identified with equipment. Drake said the DOC should regularly replace the batteries; letting them go dead is “poor management.”

A life still interrupted

On an early August evening with the summer sun setting behind them, McCormick, his fiance Breanna Kerssen and a friend packed boxes of belongings into two aging Acura sedans and drove down a winding country road away from his grandmother’s house to an apartment in Sparta where McCormick hoped better cell reception would give him a life less interrupted by the corrections system.

“I was tired about getting phone calls (from the monitoring center),” McCormick said as he surveyed his new yard. “Here, I don’t have to worry about that as much.”

McCormick’s optimism, it turns out, was misplaced.

In addition to two more arrests since moving to Sparta, the monitoring center called McCormick in October when he came within half a block of a liquor store, which is one of his exclusion zones. Another time, he had to return home early from helping with his grandmother’s fall yard cleanup.

The monitoring center said it could not gain a signal.

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Special Olympics supporters take the plunge at La Crosse's Pettibone Beach

Despite brisk winds and temperatures in the mid-40s, Kevin Bonnar was dressed in his beach-wear finest Saturday morning, a coconut bikini across his chest and colorful lei around his neck.

“We thought it would be warmer if we dressed Hawaiian,” Bonnar said, seated in a hot tub on Pettibone Beach. “We were wrong.”

One of 20 members of team Northern Hills Hawk Heroes, Bonnar was in need of some warm respite, having just emerged from the frigid waters of the Mississippi River for the La Crosse’s 20th PolarPlunge.

Peter Thomson, La Crosse Tribune 

Spectators watch the Polar Plunge from atop large ice blocks Saturday off of Pettibone Beach. The fundraiser marked its 20th year with the event.

“(Our strategy) was get in and get out,” Bonnar laughed. “It’s super cold when you hit the water.”

A fundraiser for Special Olympics, Polar Plunges are held across the state in February and March, in support of the organization’s 10,000 athletes in 18 sports. Founded in 1968, Special Olympics is celebrating a landmark golden anniversary this year.

About 600 people had lined up for the Pettibone Beach plunge by 10:30 a.m., on track to exceed last years total of 711 participants. The 2017 local event brought in $142,000 in donations, and organizer Kerry Gloede was hoping to surpass that amount with the 20th plunge, encouraged by the sizeable turnout and enthusiastic teams.

“It’s so heartwarming to see so many people come out in support of Special Olympics,” said Gloede, a supporter of 30 years and Polar Plunge volunteer since the inaugural event in 1999. “It really is unbelievable. The athletes love this — they plunge, they volunteer — and it’s so important to them to see the community support them. I feel really lucky I get to work with this organization.”

Gloede, who plunged the first and 10th years, was prepared to hit the water again in honor of 20 years, running through the de-iced section of river alongside veteran plungers Keith Torgerud, Pat Scheller and Ed Gray. The three men hold the distinction of being the only people to participate all 20 years, and they’ve plunged together as part of the John’s Bar team for a decade.

“It’s a great, great, great cause,” said Torgerud. “We’ve all put off vacations. We’ve put off family things (so we don’t miss it).”

Scheller and Gray have even ignored doctors’ orders to participate, in previous years having plunged just a week after shoulder surgery, and days prior to a full hip replacement, respectively.

“(I do it) for what it’s for,” said Gray, one of the older participants at 69. “And the thrill.”

Torgerud calls the adrenaline rush of the chilly water akin to skydiving, with Scheller noting, “For the rest of the afternoon, you’ll have like this endorphin high.”

While Scheller, Gray and Torgerud kept it casual in swim trunks and shirts, many teams chose to dress with flair, from lederhosen to superhero costumes, snorkels to funky hats. Helena Lawrence, 8, a member of Northern Hills Hawk Heroes, was pleased with her team’s sunny ensembles, wearing tropical floral print leggings for her first-ever plunge.

One of 10 student members of the team, Helena raised an impressive $1,680 in honor of her sister, who has Down syndrome and was on hand to watch her plunge.

“It made me feel good and happy that I raised so much for Special Olympics,” Helena said, adding of the water temperature, “It wasn’t as bad as I thought it would be.”

Northern Hills Hawk Heroes team captain Josh Lichty, a teacher at the elementary school, coordinated with his teammates in a straw hat and Hawaiian shirt and plunged an ambitious five times between Friday evening’s Moonlight plunge and Saturday’s event, his “super plunger” status helping bring the group total to around $5,000.

“I’ve been a teacher for 16 years, and the kids I love teaching the most are the kids with special needs,” said Lichty, who also coaches Onalaska high school and middle school sports and sees the impact of athletics on confidence. “The love they bring to our school is amazing.”

Fellow teacher Bonnar expressed similar sentiments, honored to plunge on behalf of the remarkable athletes.

“It’s so cool to see the athletes get a chance to be successful,” Bonnar enthused. “Many of them give back to our community as well, so we do as much as we can to support them.”

Donations for the 2018 Polar Plunge are still being accepted. Visit for more information or to contribute.

Unease growing in Wisconsin GOP base over environmental rollbacks

MADISON — Frustration with weakened state environmental protections is causing some Republican voters in Wisconsin to ponder something that was unthinkable 10 years ago — voting for Democrats.

Hunting and fishing enthusiasts, lakefront property owners and neighbors of large farming operations are among those who have grown unhappy with the long list of changes enacted by Republican Gov. Scott Walker and the GOP majority in the Legislature.

Polls show Republican-leaning voters have mixed feelings about regulation of air and water quality. It’s unclear if disenchantment with relaxed regulations could loosen the party’s grip on Wisconsin state government.

Republican leaders insist it won’t happen, and even Democrats aren’t making any bold predictions.

But the question gained relevance in January with the surprising special election defeat of a Republican state lawmaker known for strong stances against laws protecting natural resources, and again this month as conservationists bristled at passage of a bill opening thousands of wetland acres to destruction.

Since taking over state government in 2011, Republicans have eased pollution enforcement, sold off public lands, rolled back protection of ground water, curtailed Department of Natural Resources scientific research, and silenced DNR experts who once were free to publicly comment on legislative proposals.

GOP politicians say they are defending conservative principles, reducing the influence of unelected bureaucrats and helping business owners create jobs.

But Republican-leaning hunters and anglers have begun debating whether the changes have gone so far that they are threatening the lakes, streams and access to hunting land that have made the state great, said Rodney Sempf, a middle school teacher in northeastern Wisconsin who loves to hunt and fish.

“You never hear about the Republican Party banning bear hunting or issues on gun laws, but now we’ve had the shift of the Republican Party on access to hunting land and protecting water and wildlife habitat,” Sempf said.

Sempf and others interviewed by the Wisconsin State Journal said they were for the first time considering Democratic candidates more seriously. Sempf, however, wasn’t hopeful that the Democrats would field candidates with positions he could support on other issues, such as gun rights and government spending.


George Meyer, executive director of the Wisconsin Wildlife Federation, said most of his members are conservative politically, but they have voiced more and more misgivings.

Meyer said many were awakened by the latest rollback of wetland regulations, but there also has been widespread concern about an effort to break up the DNR, bills aimed at cutting game wardens’ authority to catch poachers, and the state’s failure to slow the spread of a fatal deer disease.

Still, it’s far from certain that large numbers will start voting for Democrats who may be seen as too liberal, especially on the issue of gun control.


“It’s so easy for the NRA to pull people’s chains with the (message that) ‘They’re going to take your guns away,’ “ Meyer said.

State Republican Party spokesman Alec Zimmerman said the alternative to GOP candidates is Democrats who support “radical policies in a desperate attempt to appeal to far-left voters.”

Leery of the government

Alan Hovarth, a retired paper mill manager who lives in Superior, said he has watched in dismay as a politicized DNR muzzled its scientists while avoiding tough decisions about the spread of chronic wasting disease through the deer herd and hazardous pollution from the expansion of animal feedlots.

“I supported Gov. Walker initially — I was a strong supporter — but I’ve come to view some of these things that are being done as being detrimental, and that is of great concern to me,” Horvath said. “Their agenda is more important to them than allowing a healthy discussion.”

Horvath said he will look more carefully at Democratic candidates than ever before, but his conservative political beliefs haven’t changed.

Raymond Hansen, who is semi-retired from the Waukesha County insurance company he helped found, said he became more open to Democratic candidates after moving to his lake property in the Central Sands region and seeing wetlands and other water bodies dried up by state-permitted high-volume wells.

Joe Pyzyk, a Brookfield wine importer and marketer, said his lifelong allegiance to the GOP evaporated in 2015 after Republicans eliminated a swath of local environmental laws in a last-minute budget provision passed without a public hearing.


Still, Republican strategist Mark Graul scoffed at the notion that the Republican track record on the environment will hurt the party — especially in a district like the one the GOP lost Jan. 6.

“My experience is any time you get into northern Wisconsin there is a predominance of people who are leery of the DNR and who value property rights and their land,” Graul said.

Guns and business

The wetlands bill approved by the state Legislature last month is the worst conservation law in a generation because it opens tens of thousands of acres to development that will degrade wildlife habitat and water quality while undermining natural flood controls, said Meyer, a former DNR secretary.

The proposal brought out opposition from groups like Trout Unlimited and Ducks Unlimited, which hadn’t lobbied in Madison in at least a decade. In the past, the wildlife federation has persuaded lawmakers to compromise in significant ways on potentially damaging bills.

Lawmakers made several changes but said businesses needed more freedom to expand.

Joe Weiss of Spooner said he likes giving tax incentives to help businesses and allowing property owners the freedom to develop their land, as long as their actions don’t harm their neighbors or the public.

“Without clean water and a sound ecosystem, Wisconsin ceases to be Wisconsin, and it ceases to be the place where people want to come,” said Weiss, a retired American Airlines pilot. “I don’t know who’s pulling (Republicans’) strings, whether it’s some constituency with money or what.”

The wetlands bill has the support of more than a dozen business lobbying groups. They represented builders, real estate agents, waste haulers and farmers, and included Americans for Prosperity, which was founded by billionaire conservatives Charles and David Koch, and Wisconsin Manufacturers & Commerce, which has long been an influential business voice in the state.

Since 2010, Republicans and other conservative candidates have received about $41 million in campaign support from the organizations boosting the wetlands legislation.

Americans for Prosperity spent more than $100,000 in the losing effort to elect Republican state Rep. Adam Jarchow to a vacant state senate seat in northwestern Wisconsin last month. The district had been held by the GOP for 18 years, but Jarchow, of Balsam Lake, lost by a wide margin to a Somerset Democrat, Patty Schachtner. Jarchow announced last week he would not seek re-election to the Assembly.

The upset drew national attention as a possible sign that Democratic voters motivated by strong dislike for President Donald Trump might sweep liberals to victories in the fall. Many factors likely were in play, but Jarchow is known as author of controversial bills promoting individual freedom while limiting safeguards against poaching, chronic wasting disease and pollution.

Jarchow, Assembly Speaker Robin Vos, R-Rochester, and Senate Majority Leader Scott Fitzgerald, R-Juneau, didn’t respond to requests for comment. Walker’s spokeswoman declined to say if the governor had concerns he has cut too deeply into environmental regulations.

Jobs and the environment

Like many other Republicans, Walker insists fewer environmental regulations would lead to more jobs without doing harm.

But the harm from agricultural pollution and heavy water usage have been evident for years. Advances in scientific research and federal clean water regulations haven’t fixed the problems, but they’ve made them harder to discount.

Each year more lakes and streams are listed as polluted. The state hasn’t met its own pollution enforcement standards, cleaned up pathogens and hazardous nitrate in drinking water, or controlled high-volume wells that have dried up some water bodies.


And those are problems that existed before Republicans began cutting regulations.

It could take years before problems begin to appear from the environmental rollbacks enacted since 2011, said Gordon Hintz, an Oshkosh Democrat and Assembly minority leader.

“There tends to be a lag between when a decision is made and when the public recognizes it and of course it’s often too late,” Hintz said. “We didn’t clean the air in this country or think about it until the air was brown in the early ‘70s. It doesn’t fall apart overnight and you also can’t fix it overnight.”


Democrats probably won’t win over GOP voters with criticism of environmental shortcomings unless they show the connection between a healthy environment and economic well-being in ways that counter two GOP beliefs: regulations kill jobs, and Walker is a champion of business growth, said Rodd Freitag, a political scientist at UW-Eau Claire.

“It needs to be part of a larger plan for prosperity,” Freitag said. He said the economy remains a central issue because Wisconsin voters’ paychecks haven’t kept up with costs, and the pain is most acute in small towns and rural areas.

Mental wellness video contest taps into youths' digital dexterity


Change Direction has, in fact, shifted direction from its initial focus on the Five Signs of Suffering to the Five Signs of Emotional Well-being, as illustrated in this graphic. Video contest entrants will be tasked with explaining one or more of the well-being signs.

The local Campaign to Change Direction, a mental wellness campaign launched in La Cross three years ago, has eschewed traditional models in its contest for youths to spread its message.

As if to underscore the “change direction” mantra, the organizers leaped into the YouTube era with a video contest instead of posters and essays.

“Kids now have so much access” to electronics and social media, “I think they’d rather do it this way,” said Teresa Pulvermacher, who is program development director/operations manager of Riverside Corporate Wellness in La Crosse and a member of the Change Direction steering committee.

Change Direction’s primary focus has shifted since its beginning, when it highlighted the five signs of suffering to help people recognize others who are undergoing stress or weighted down with depression and help them.

Last fall, it adopted a more upriver strategy revolving around the Healthy Habits of Emotional Well-being:

  • Take care: Eat well, sleep well and exercise.
  • Check in: Communicate with family, friends and counselors.
  • Engage: You can’t be healthy emotionally if your relationships aren’t.
  • Relax: Be active, meditate, garden, dance, love, cook, sing … basically, whatever floats your boat onto calmer waters.
  • Know: The need to recognize that the five signs of emotional suffering still play a role — being agitated, changing personality, withdrawing, neglecting self-care and feeling hopeless.

“I think it’s a great concept, especially with things going on in the world, the tragedy in Florida,” Pulvermacher said, referring to the Feb. 14 shooting by a 19-year-old man in which he killed 17 people, including 14 students at Marjory Stoneman Douglas High School in Parkland.

Entrants are asked to create a 15-second or half-minute public service announcement explaining one or more of the Change Direction activities for emotional well-being. Entries may come from individuals, classes, teams, clubs or groups.

The contest has two categories — middle school, including sixth- through eighth-graders, and high school, for ninth- through 12th-graders.

The winning school, group and agency teams will receive checks of $500 for first place, $300 for second and $200 for their teams; individuals will receive gift cards.

Submitted videos must be general in nature instead of being applicable to a specific school or town. All information in the video must be properly sourced.

No copyrighted materials, such as music and images, may be used unless creators own the copyright or have a license to use the material.

In the case of original music, composers must sign an actor release form. Everyone in the video must sign and have a parent or guardian sign the release form.

“We want the videos to be their interpretations of what emotional wellness is,” Pulvermacher said. “We are excited to see what they are.”

Contest sponsors include LHI, Riverside Corporate Wellness, Gundersen Health System, La Crosse County, WXOW News 19 and Mayo Clinic Health System-Franciscan Healthcare.

LHI, Gundersen and Mayo-Franciscan donated $2,000 apiece to cover prizes and other costs related to the contest and awards reception and dinner May 22 in Gundersen’s ICE House, one of several activities slated during May to commemorate Mental Health Month.

The video contest, a local idea without a counterpart at the national level of the Campaign to Change Direction, will receive national recognition, being highlighted on the Change Direction web site and, perhaps, being used as a PSA, Pulvermacher said.

The national initiative was launched with great fanfare on March 4, 2015, at the Newseum in Washington, D.C. First Lady Michelle Obama helped launch the campaign, with LHI founder Don Weber and Dr. Todd Mahr, an allergist at Gundersen Health System in La Crosse, also addressing the initial ceremony.

The Change Direction concept — intending, literally, to change the direction of mental health from one of societal shunning to striving for solutions — evolved frodiscussions m Weber’s friendship with Barbara Van Dahlen to develop the campaign as an outgrowth from Give an Hour. That’s the Bethesda, Md., organization she founded in September 2005 to enlist mental health workers across the nation to volunteer hours of free counseling for veterans and others.