La Crescent-Hokah schools have a new logo.

Following recommendations from a consultant, the La Crescent-Hokah School Board has approved a new logo that officials say has a cleaner, more recognizable style.

The old logo of a lancer riding a horse will be replaced by a lancer silhouette on a green shield with white trim. The new logo can already be seen on the homepage banner of the district’s website.

The district’s Marketing and Outreach committee began the logo revamp efforts after a communications audit by a consultant recommended the district further develop and strengthen its branding and identity. The audit concluded the old lancer logo lacked consistency across mediums, and the heavy detail made the logo difficult to resize and replicate.

“Notice the sheet that you have with the logo on top of it,” said community education director Beth Theede, as she presented the new logo to the school board at the Nov. 17 meeting. “Notice you can see the logo and all of its aspects — and if it were on a digital screen, either bigger or smaller, you’d still see it clearly. So that’s the part we’re most excited about.”

Theede acknowledged that logos can sometimes have strong ties with alumni and other stakeholders, but also that the schools have had a handful of logos in the past decade, and the district technically wasn’t changing the logo, but just the design of it.

For the design of the new logo, the district contracted web designer Steve Williams, co-founder of the web service company Campus Suite. The district paid Williams around $1,000 to create three different logos, which were then voted on by the public in an online poll. The winning logo received over 50 percent of the 376 total votes.

Theede and technology teacher Jason Ludwigson explained that the next step of the logo overhaul will be to develop secondary logos that can be used in sync with all La Crescent-Hokah sports and clubs. Supplying staff with a logo style guide and updated apparel, along with a logo kickoff celebration are also in the works.

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Houston County News reporter

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