Applications to become Wisconsin’s next Alice in Dairyland are due Thursday, Feb. 1.

This one-year, full-time contractual position starts June 8. The job is headquartered in Madison and involves traveling throughout the state to cultivate relationships with television, radio and print media outlets, writing and delivering speeches and utilizing social media to tell the stories of Wisconsin agriculture.

Additional duties include developing and executing marketing plans, delivering classroom presentations, giving news media interviews and networking with industry professionals.

Alice in Dairyland is a guest and speaker at many Wisconsin events, including the Wisconsin State Fair, World Dairy Expo, county fairs and dairy breakfasts and conferences.

Applicants should have an interest in Wisconsin agriculture; at least three years of experience, education or training in communications, marketing, education or public relations; and public speaking experience. Applicants must be female, Wisconsin residents and at least 21 years old.

“Serving as Wisconsin’s agricultural ambassador has allowed me to share the story of Wisconsin’s diverse agriculture industry to a multitude of various audiences across the state, which broadened my view and deepened my appreciation for the industry,” said Crystal Siemers-Peterman, 70th Alice in Dairyland. “If you have passion and excitement for agriculture, education and communications, this position is a great opportunity to take those enthusiasms to the next level and to make long-lasting career connections in the industry.”

The 12-month salary for Alice in Dairyland is $45,000 and includes holiday, vacation and sick leave as well as use of a vehicle for official business.

Reimbursement is provided for an individual health insurance premium up to $450 a month, as well as professional travel expenses.

To apply, submit an application form, cover letter, resume, three professional references and summary of qualifications to the state Department of Agriculture, Trade and Consumer Protection. Application materials are available at

Qualified applicants will be invited to a preliminary interview Feb. 16. Top candidates will be required to attend a two-day program briefing and press announcement March 15-16, and the three-day final interview process at which the new Alice will be selected will be held May 17-19 in Adams County.

Questions regarding the position or application process can be directed to Alice in Dairyland Program Director, Ti Gauger at 608-224-5115 or


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