Co-op Credit Union honored with state award for financial education efforts

CCU President and CEO Eric Chrisinger accepts a 2017 Desjardins Award from Linda Hale of the Wisconsin Credit Union League at a Chippewa Valley Chapter meeting on Oct. 10.

Co-op Credit Union recently was honored with a statewide award for providing financial education to youth.

CCU received a 2017 Desjardins Award from the Wisconsin Credit Union League and will be considered for a national-level honor from the Credit Union National Association.

“We are honored and humbled to receive this award because we are committed to education and serving as a resource for financial literacy,” said Eric Chrisinger, CCU’s president and CEO. “It represents the work of the entire credit union staff, past and present, to bring financial education to youth and set them on a path to future success.”

The League honored CCU for several of its financial education initiatives, including reality day events at area high schools, financial presentations in schools and its work to bring a Finance and Investment Challenge Bowl for high school youth to the La Crosse area.

The credit union’s student-run in-school branch at Black River Falls High School, Tiger Credit Union, is in its third year and promotes peer-to-peer advice on savings and financial topics. CCU also partners with other organizations, like youth ambassadors and the Ho-Chunk Nation, to bring financial lessons into the community.

CCU was one of four Wisconsin credit unions honored with a 2017 Desjardins Award, which is named in honor of the founder of the North American credit union movement.

“Financial literacy and education is particularly important for youth because learning strategies early in life lays the groundwork for responsible choices,” said Marianne Torkelson, CCU’s vice president of business development and training. “Cooperatives, like CCU, place an emphasis on training and education, so fostering financial literacy directly aligns with our mission and values. It’s simply what we do.”

Chrisinger accepted a plaque for the award at an Oct. 10 Wisconsin Credit Union League Chippewa Valley Chapter meeting. CCU also was recognized by the League at the 7 Rivers Region Chapter meeting on Oct. 26.



Jordan is the editor of the Jackson County Chronicle. He was born-and-raised in Taylor, Wis. and now he and his family live in Alma Center, Wis. Contact him at 715-284-0085.

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