WESTBY — Branches Winery near Westby has become the first winery in the Midwest to can wine, according to owners Therese and Gene Bergholz.

The winery’s Moxie Moscato and Roxie Rose are the first of its products to be packaged in 8.4-ounce cans, which are sold in boxes that contain four cans. The canned wines are available at the winery and soon will be at retail outlets throughout southwest Wisconsin, Therese said last week.

Branches Winery is one of only a handful of wineries across the nation that offer wine in single-serving cans, she said. By using recyclable aluminum cans, the winery is making it possible for consumers to enjoy wine where glass bottles are impractical or are not allowed, she said.

The product also is designed for consumers who drink wine infrequently, Gene said. Many consumers don’t want to open a bottle of wine, pour just one or two glasses, and then reseal the bottle, because of the flavor degradation that begins after just a short time in the refrigerator, he said.

Branches, which was founded in 2012 and opened its winery in 2013, also will continue to bottle its wines. For more information, visit www.brancheswinery.com or the winery’s Facebook page.

By using recyclable aluminum cans, the winery is making it possible for consumers to enjoy wine where glass bottles are impractical or are not allowed.
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