Rory O’Driscoll, La Crosse

The 67-room Gundersen Hotel and Suites will open will open this summer adjacent to Gundersen Health System’s La Crosse campus and is accepting reservations for dates after Sept. 1, hotel executives announced Thursday.

Premier Hotel Properties will own and manage the facility as an independent boutique lifestyle hotel, according to a news release. Premier developed its first independent brand in partnership with Gundersen under a licensing agreement.

Created in part to provide convenient quarters for Gundersen patients who travel distances for their care, as well as their out-of-town visitors, the hotel will have 67 guest studios, including 16 one-bedroom suites with full kitchens, according to Premier.

The rooms will feature high-speed internet, charging stations, work spaces and sitting areas. The one-bedroom suites will have full kitchens, island-style seating and sitting areas with separate bedrooms.

Amenities will include a free breakfast served daily, signature bakery items from local vendors, fresh fruits, healthy choices and traditional breakfast favorites. Also available for guests will be an indoor pool, fitness center, business center and a terrace room on the fourth floor. The terrace and executive board rooms will be available to book for groups, events and meetings.

Premier, which also owns, operates and develops projects in Illinois and Missouri, also operates the Holiday Inn Express in Onalaska.

The company wanted to expand into the downtown La Crosse market, said Premier founder Spencer Schram.

“The location and type of product we are creating aligned with a vision of the Gundersen Health System,” Schram said, adding that it “will appeal to a wide array of guests visiting La Crosse,” including corporate and group bookings.

Bookings can be made at the hotel’s website, with costs ranging from a $91 per diem government charge, $142 for AARP/senior and AAA rates to family suites starting at $153.


Mike Tighe is the Tribune newsroom's senior citizen. That said, he don't get no respect from the cub reporters as he goes about his duly-appointed rounds on the health, religion and whatever-else-lands-in-his-inbox beats. Call him at 608-791-8446.

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