A year after losing nearly a quarter of its season ticket base, the University of Wisconsin men's hockey team has gained some of it back this season.
The graphic below shows the season ticket sales trends since the 2006-07 season, including the 23 percent drop in 2015-16 after the worst season in the Badgers' modern era.
UW athletic ticket officials reported more than 1,000 new general public season ticket purchases this season after the department aggressively promoted its new coaching staff led by Tony Granato.
Factoring in nonrenewals, UW had a net gain of 545 general public season ticket holders for 2016-17.
General public season tickets are sold in two packages, usually corresponding to one of two games in weekend series. The Face Off series is for the first game; the Slap Shot series is for the second.
This season, those nine-game packages cost $200 plus a $25 processing fee per account. Full-season student tickets cost $100 plus a $20 processing fee.
Season tickets give the Badgers a base attendance of more than 5,500 per game. Even at that level, without including any single-game sales, the Badgers would rank in the top 10 in college hockey for attendance based on last year's figures. Most home rinks seat fewer than 5,000 fans.
Last season, the Badgers averaged 8,849 in announced attendance, which represents the number of tickets sold or distributed. More than 3 in 10 of those tickets went unused.
UW relinquished its 14-year hold on the national attendance average lead in 2012-13, falling behind North Dakota and Minnesota.