A Baraboo company that made a Pittsburgh Steelers towel famous just came out with a commemorative Packers Titletown Towel in advance of Super Bowl XLV.
McArthur Towel & Sports has been a longtime producer of officially licensed sports towels, including the Steelers' "Terrible Towel," which the company began producing in 1997.
But the company's allegiance is to the Packers. "I bleed green and gold," said Gregg McArthur, president of McArthur Towel & Sports.
The company unveiled the design of the new towel Thursday. The Packers' logo and Titletown slogan are in the center with the Super Bowl date and location underneath.
The original Title Towel debuted in the fall of 1996 and followed the Packers to their Super Bowl XXXI Championship in 1997.
The Titletown Towel will be available at the Packer Pro Shop, Shopko and other retailers.
In addition to fan towels, the company manufactures the official Super Bowl trophy towel that will be distributed to the winning team's players and coaches during the on-field celebration.