“Discover Wisconsin” has coined Tomah as Wisconsin’s Western Gateway in its new episode featuring the city.
Tina Thompson, executive director of the Tomah Area Chamber of Commerce and Convention & Visitor’s Bureau, is proud of how the episode turned out after filming began in 2016.
“I was so impressed − it’s better than I could have expected,” she said. “When you go into a project like this and you don’t see any clips along the way you get nervous ... not being able to watch it.
“So the whole time, over one year of filming you’re thinking, ‘Gosh, is it going to be like we thought it would?’ I watched it and that anxiety was relieved. This is great, this is really something.”
On Feb. 15 the Chamber will host a premiere of the episode, “Tomah — Wisconsin’s Western Gateway,” at the Marcus Ho-Chunk Cinema in Tomah at 5:30 p.m.
Popcorn and drinks will be available for attendees during the showing.
An after party will be held at Ground Round following the episode.
Thompson said the Chamber commissioned the episode because of what’s going on in the city now with all its changes and new city projects.
“It was a really good time for visitors to take a hard look at our community because we’re in a fantastic place for tourism and for business, and we really want to catapult more traffic into our area,” she said.
The goal of the episode is to increase tourism to the area, Thompson said.
“We want (viewers) to learn more about our area and all the stuff to do here, to eat at our restaurants, visit our museums, stay at our hotels,” she said. “The goal of any tourism project is to bring in heads.”
The episode will premiere on local television on WXOW TV 19 Sunday, Feb. 18 at 5 p.m. and on FSN Wisconsin at 10 a.m. Saturday, Feb. 17.
It will also be available for streaming on discoverwisconsin.com after Feb. 17.