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New Craft Brewery

The former Flooring Interiors showroom at 83 Copeland Ave. has been chosen as the site for a new craft brewery and taproom.

A Holmen couple and an Oshkosh couple hope to open their planned 608 Brewing Company microbrewery and tap room in early summer at 83 Copeland Ave. in La Crosse.

Applications for rezoning the property from light industrial to commercial, and for a conditional-use permit for the planned business, were introduced at Thursday night’s La Crosse Common Council meeting.

The applications were filed by Phil Humphrey of Onalaska, who told the Tribune earlier Thursday that the new business will be owned by him and his wife, Lorie, and by their friends Ryan and Danielle Beach of Oshkosh. They plan to lease the building, which in the past has housed a flooring business and a lawn and garden equipment sales and service business.

In an interview, Humphrey said he would like to make 500 barrels of beer in the microbrewery’s first 12 months of production. There are 31 gallons in a barrel.

Initially, the microbrewery would sell all of its beer at its tap room. “Once the tap room requirements are fulfilled, if we have extra, we’d love to branch out with flagship beers” and sell those to area bars and restaurants, he said. “It’s a little hard to tell” how soon that could happen, he said.

Humphrey has been home brewing beer since 2012, and has won awards in home-brewing competitions.

“It’s something I like doing,” he said of brewing beer. “And for the size of its population, La Crosse doesn’t have as many microbreweries as a lot of cities.”

The new microbrewery will brew styles of beer that will be unique in the La Crosse area, Humphrey said.

Beer styles that would be offered year-round include cream ale, New England-style IPA, New England-style double IPA, West Coast IPA and milk stout.

The microbrewery’s seasonal offerings are expected to include fruited sour ales, barrel-aged stouts and porters, and spiced ales.

There are no plans to sell food in the microbrewery’s tap room, Humphrey said. “We’ll collaborate with local food trucks and restaurants,” he said. “We’ll allow people to bring food in.”

In a letter accompanying his applications to the city, Humphrey wrote that “The proposed use of the property as a brewery/tap room will contribute to the city’s future vision for the Highway 53 corridor master plan and be complementary to the Riverside North future plans. The intended use will contribute to a vibrant commercial district by providing a sampling room and small venue live entertainment.”

Humphrey also wrote that 608 Brewing Company will create a new business that promotes job creation and tourism, and intends to operate up to seven days a week. Planned hours are 11 a.m. to 10 p.m. weekdays and 11 a.m. to 1 a.m. on weekends, with different hours for special events and holidays.


(10) comments


Bars suck. Can anyone open a decent business around here that not a bar?


You could....


can always use another bar in LaCrosse


amazing how people jump on here and say stupid stuff... if u want flowers/trains...u start ur own business... why rely on every one else to do what u want... wishing for someone to fail is cold hearted and rude... even worse u don't even know these people... which makes u an even colder hearted individual... sometimes I just want to meet there people in a dark Ally.


Great idea. Great location. Great addition.

tribune enfarcer

Hey Buena troll, breweries have been a staple in the La Crosse community since the 1850's. But if you'd like to find a nice flower garden, I can meet you there & we can play hide the choo choo. #seeyainthespring


Congrats Phil! We all look forward to this endeavor. The comment from Bummer Vista should be ignored.

Buena Vista

Your idea is a stale one. - Why can't anyone come up with a fresh, new idea for a business in or near downtown? Beer sucks. It's the last thing people really want here. How about a florist or a model railroad supply store instead? - I hope your beer business fails.


Boner Vista, a model railroad store? Are you kidding? The last one failed miserably.


A model train store! Hahaha! I actually laughed at that one. Or maybe they could open a store that specializes in left shoes only? It's an untapped market for the one legged! Maybe a partner store that sells the right shoes could be across the street?

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