Cassie Perenchio


Co-op Credit Union recently named a new vice president to its leadership team.

Cassie Perenchio has taken on the role as the credit union’s vice president of marketing. She will lead and continue to handle all aspects of the credit union’s marketing and communication initiatives.

Perenchio joined CCU’s staff in fall 2016 as marketing specialist. Eric Chrisinger, CCU’s president and CEO, said Perenchio will be an asset in her new position.

“I am excited and pleased Cassie is taking on this role, as she is passionate about serving our members and our communities,” Chrisinger said. “Her skills will be valuable as we plan for the future and the growth of our credit union.”

Perenchio worked as a reporter and news editor for the Jackson County Chronicle and River Valley Media Group before joining Co-op Credit Union’s staff, bringing knowledge of communication, media and the area’s local communities to her position.

“I couldn’t be more excited about this opportunity and that’s because of CCU’s mission of service,” she said. “The credit union tirelessly works to serve the best interests of both our members and our communities, and I’m honored to continue to help tell that story.”

In the community, Perenchio serves on the board of the Friends of the Black River Falls Public Library group where she assists with communication and social media efforts.

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