The city of Hillsboro and the Hillsboro Brewing Co. will take part in a statewide celebration of downtown business districts in the second annual Wisconsin Main Street Day event Tuesday, July 10.

The city of Hillsboro is one of eight communities selected to take part in local Main Street Day celebrations that will feature state and local officials, and community leaders. The day highlights the important role that downtowns play in the local economy and celebrates the many successes of Wisconsin’s commercial business districts.

Located just off the downtown district, the historic Hillsboro Carnation Building at 206 E. Madison St. has stood vacant and underutilized for decades. In January, Hillsboro Brewing Company owners, Kim and Snapper Verbsky, purchased the property to expand their growing brewing business. The additional space will also serve as an event center and flexible retail space.The public is invited to join the Verbskys, Mayor Greg Kubarski, City Administrator Adam Sonntag, WEDC officials, and other guests at 10:30 a.m. on July 10 to take a look at the progress and improvements being made inside the historic building.

Lt. Gov. Rebecca Kleefisch, Wisconsin Economic Development Corporation (WEDC) Secretary and CEO Mark Hogan, Deputy Secretary and COO Tricia Braun and other officials will each visit the communities to celebrate the success of the Wisconsin Main Street and Connect Communities Programs, which provide technical support and guidance to downtown groups. Many of the events also will include announcements about local business openings and other new downtown initiatives.

“WEDC leadership looks forward to visiting the city of Hillsboro on Wisconsin Main Street Day to celebrate all the great work that is being done here to enhance the downtown business district,” Hogan said. “We look forward to not only highlighting the recent successes, but also learning more about upcoming initiatives planned for downtown that help make Hillsboro a great place to live, work and play.”

The Wisconsin Main Street Program, which celebrates its 30th anniversary in 2018 and is overseen by WEDC, provides support and training for organizations dedicated to downtown revitalization efforts. Since the program’s inception, Wisconsin Main Street communities have created more than 2,600 net new businesses and nearly 14,000 net new jobs. They also have generated more than $1.7 billion in public and private investment since then, and are renovating more than 250 buildings per year.

The city of Hillsboro has been a Connect Community designated community since 2014.

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