For the first time since opening doors in La Crosse 40 years ago, Riverfront Inc., a nonprofit organization and provider of services for people with disabilities in Wisconsin, is revealing a new brand, new name and new identity. This new brand strategy aims to increase understanding of the spirit, extent and successes of the work Riverfront does in the communities it serves every day: Black River Falls, Blair, Janesville, La Crosse, Mondovi, Sparta, Tomah and Viroqua. Riverfront is uniquely positioned to assist youth and adults with any type of disability: physical, emotional, developmental or learning disability, through the many stages of their life. Through this new brand, new name and new identity, the nonprofit will be able to increase awareness resulting in the ability to support more people.

The new brand strategy – the result of months of research and analysis — was introduced on Wednesday, Nov. 8, at a press conference event. This new brand, new name and new identity was developed to better reflect the variety of services provided to people with disabilities, youth ages 3-18 and adults, to help them live more independent lives.

“Riverfront is excited to reveal this new brand, new name and new identity to the communities we serve,” said Mary Kessens, president and CEO of Riverfront. “Riverfront has grown and evolved since first opening its doors 40 years ago. There are many exciting changes taking place and a new brand strategy was needed to communicate the changes.”

The reveal was the announcement of the plans to switch to the new brand. The event was the beginning effort to build awareness of the new brand, new name and new identity. Riverfront will officially switch to the Aptiv brand in December.

Growing For Good open house, Nov. 15

Growing For Good (formerly The Flower Basket) is your neighborhood greenhouse and holiday stop. They are excited to have extended hours for the holiday season starting Nov. 15. They will be stocked with many live fresh holiday fixings. You’ll find sustainably harvested/Wisconsin grown Christmas trees (Frasier and balsam fir), holiday wreaths, holiday woody decor, garland, poinsettias, herb pots and more. Walk their Winter Wonderland trail all throughout the season. Join GFG on Friday, Nov. 24, for a pre-TwinkleFest Leftover Thanksgiving Community Potluck at 4 p.m. Go to for more information.

Wine Walk, Nov. 17

The Viroqua Chamber Main Street is thrilled to announce our first-ever Wine Walk. The event is now sold out. More than 50 percent of the attendees are from outside of the area. Eighteen businesses are participating, as well as all of our Pop-Up Shops. We are giving away a few pairs of tickets before the event, so stay tuned on social media. What to expect at each stop? Wine, appetizers, demos, games, hot discount deals and lots of fun! We are thrilled to welcome Vernon Vineyards, who will sampling out of the Visitor Center in Viroqua. The Historic Temple Theatre will be screening “When Harry Met Sally” after the event for attendees. For more information, call our office at 637-2575.

Six Appeal, Nov. 18

Six Appeal will perform at the Temple Theatre Nov. 18 at 7 p.m. This award-winning group takes you on a journey spanning decades of music — performing classic oldies, current chart toppers, and catchy original tunes — all sung a cappella. This energetic performance will split your sides, feed your musical sweet tooth, and leave you wondering how in the world they pulled it off with just voices. Tickets available at for $25.

D’Addario’s string recycling, Nov. 18

Parrish Music invites you to attend a guitar restring and string recycling event Nov. 18 at 10 a.m.

D’Addario is rolling out the world’s first wide-scale string recycling program: Playback. The program is powered by TerraCycle, an upcycling and recycling company that collects difficult-to-recycle packaging and products to re-purpose the material into affordable, innovative products. Collect your used strings (and from your friends and fellow musicians) and bring them to the store along with your electric or acoustic guitar. Your contribution of used strings qualifies you for a free set of D’Addario strings and a complimentary restring by an expert team. Choose either a set of D’Addario’s premium NYXL electric guitar strings or D’Addario’s NEW Nickel Bronze acoustic guitar strings.