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Central senior designs winning logo for recycling business

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Logo Contest

Jack Pretasky , 18, a senior at Central High School speaks after being awarded first place for his design (right) in a logo contest put on by 7 Rivers Recycling. Pretasky won $1000 for his design and plans to attend Sierra Nevada College in the fall to study graphic design.

Jack Pretasky has an interest in graphic design and marketing.

The 18-year-old Central High School senior will be attending Sierra Nevada College next fall to study those fields. But he already has one feather to put in his cap after creating the winning design in the 7 Rivers Recycling logo contest.

Company owners announced the contest in mid-March, with a goal of making connections in the communities the business serves. The contest was open to high school students in the 7 Rivers Region of Wisconsin, Minnesota and Iowa and nearly 100 entries were received.

“I’m excited to engage our community with this opportunity and getting a logo for our business is icing on the cake,” part-owner Larry Hougom said.

Designs were judged in April by a seven-member panel that included representatives from business, education and local chambers of commerce. Two Central students placed in the top three: Adam Scott won third place and $100 in the competition.

In addition to first place and a $1,000 award, Pretasky’s design has become the official logo for 7 Rivers Recycling.

“It’s pretty crazy,” Pretasky said about winning the contest. “Once I was told, I was so excited.”

Pretasky heard about the contest in his marketing class and began by doodling in his notebook after learning more about the company from its website. He finished the design on his computer, and said he liked the unique way he came up with turning the company’s name into a simple design.

“The company said they wanted something simple,” he said. “By doing that I guess it helped me with the contest.”

The $1,000 prize will help pay for college, and Pretasky said he has a passion for turning graphic design and marketing into a career. He is also working on creating his own brand, Young Gifted Lifestyle, and these experiences are all steps toward that goal.

“I’m just thankful they gave me the opportunity,” he said. “And being picked the winner. It is what I want to do for a career, so it is very nice.”


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Nathan Hansen has been the Education Reporter for the Tribune since 2014. Prior to that, he covered education, agriculture and business topics for the Winona Daily News. He is always on the lookout for news tips and can be contacted at 608-791-8234.

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