From Tribune files: Fifth Avenue in downtown La Crosse through the years

From Tribune files: Fifth Avenue in downtown La Crosse through the years

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Developed mainly in the 1930s by dentist-turned-real estate mogul Frank Hoeschler, Fifth Avenue was the heart of La Crosse's retail district for half a century. It once featured national retailers J.C. Penney's, Sears, Montgomery Ward and Herberger's.

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