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Gundersen, Unity Health plans affiliate with Quartz

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Gundersen Health Plan and Unity Health Plans Insurance Corp. are operating with a new corporate brand and logo under the Quartz brand.

Quartz, a health plan services company headquartered in Sauk City, Wis., will administer the provider-sponsored health insurance plans, which Gundersen Health System and UW Health co-own.

The branding reflects the evolution of the affiliated organizations as well as a vision for the future, according to a news release. Gundersen and Unity have been aligning their business structures since the middle of last year to leverage their partnership for efficiency.

Quartz manages services for Gundersen and Unity, as well as providing administrative services for self-funded health plans. It serves 275,000 customers in southern and western Wisconsin and parts of Illinois, Iowa and Minnesota from offices in Sauk City, Middleton and Onalaska.

Gundersen and Unity will continue to be licensed health plans and market products under those names, according to a Quartz news release. Members of Gundersen and Unity will retain their insurance through them, as affiliates of Quartz.

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