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Gundersen, Unity health plans merge

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Onalaska-based Gundersen Health Plan and Unity Health Plans Insurance Corp. in Sauk City, Wis., have closed a merger agreement involving almost 270,000 members.

A consolidated management team will operate the conjoined companies, “with exciting changes that will benefit our members and customers to be announced in the future,” according to a press release announcing the merger on Wednesday.

The plans’ respective boards approved the move in unanimous votes after their proposed merger passed regulatory muster.

Gundersen Health Plan, a nonprofit subsidiary of the La Crosse-based Gundersen Health System, was founded in 1995 and has more than 83,000 members.

Unity Health Insurance, an affiliate of UW Health in Madison, was formed in 1994 and has more than 186,000 members in 21 counties in southwestern Wisconsin.

Gundersen Health offers a variety of plans, including its five-star-rated Senior Preferred HMO.

Unity Health focuses on community-based health care and direct access to UW Health.

Customers of the consolidated organization will continue to be serviced from the existing offices in Onalaska, Sauk City and Middleton. Customers still should call their respective plans, according to the press release.

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