HeatherEllen Archer started the new year with one of the biggest gifts she could ever receive: a roof over her head.
Just a few months prior, Heather had been living in a tent at Houska Park.
Now, she spends every day getting her life back on track with her 2-month-old son in their blue and white cottage.
Heather and her son, Jayce, moved into the bungalow in mid-December.
Her cozy home still has a Christmas tree lighting up the living room — courtesy of her landlord, Jessica Olson.
Due to her past experience of homelessness, Heather is considered a high-risk tenant. Many landlords avoid high-risk tenants and use background checks to weed out potential renters who have past evictions, criminal histories or bad credit.
Olson, who works with her family to manage properties around town, is able to comfortably rent to Heather because of a city program called the Landlord Mitigation Program.
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“It’s refreshing to see the city take a positive note towards landlords here and say, ‘Yes, we’re going to support you, we’re going to empathize with you. We don’t want bad things to happen to you if you’re willing to take these risks,’” Olson said.
The program helps support landlords who want to rent to high-risk tenants by offering payments of up to $5,000 to the landlord if their unit is damaged or arrears in rent or fees were accumulated. The program also includes a social worker component to help the tenant with the transition.
“It basically takes the high risk tenants and puts them on an elevated platform to say, ‘Look, I might have made a mistake in my past, I might have done something I shouldn’t have in my past rental situation. But if you take a chance on me, I’m going to do my best,’” Olson said.
‘Went off the deep end’
In 2015, Heather had been living a stable life. She was happily married, lived in Virginia with her kids and managed a business with her spouse. But after the death of her son that year, her life flipped upside-down.
Just a couple years later, in 2018, she and her husband decided to separate.
“After my marriage fell apart, I couldn’t stay there. I was not getting grief therapy. I was not working on my problems. I self-sabotaged to the point where I lost my home, my employment,” Heather said. “Even though I had worked for years getting away from that childhood stuff, all of those bad habits were waiting for me the minute that I had something like my son passing away, and I just went right off the deep end.”
As a child, Heather experienced abuse and other traumas that led to struggles with her mental health, self-sabotaging and coping abilities. After her divorce, she struggled to maintain stable housing, experienced some substance abuse and eventually found her way to Houska Park.
“It’s ultimately my fault. I should have gone for grief therapy. I should have not isolated myself,” she said. “But taking that kind of loss, I didn’t want to feel better. I didn’t want to be loved. And that’s sad because I do have other children and a lot of people that care about me.”
Heather attributes part of her success today to the Econo Lodge winter shelter situation in 2021. It was the first time in years that people were trying to help her.
When she first entered the Econo Lodge, Heather was experiencing night terrors and suicidal thoughts, and she would physically run away when things got difficult. The social and program workers who managed the hotel during that time noticed Heather’s struggles and helped her.
When she wanted to run out at night, they stopped her, not with force but with compassion.
“They started being able to relate to what I was struggling with,” Heather said. Many of the social workers had experienced homelessness or substance abuse themselves. “They just gained my trust and then they worked with me. A lot of them told me their story first and I became friends and family with all of them.”
A couple months later, back in Houska Park, Heather — now pregnant with her son — made the decision to take her life back. She recalled a moment when she was at Houska, watching the social workers try to help and listening to her neighbors have the same argument over and over again.
“I just finally reached that place where I felt strong enough to say, ‘I can’t do this anymore. I can’t live like this, I can’t breathe like this, and I want to be able to do better,’” Heather said. “I want to be able to make people proud; when I look in the mirror I want to feel better about myself again.
“It is the moment where the change happens. But it’s the hundred little moments before that. It is everybody in my head, changing that inner voice,” she said.
Heather applied for Wisconsin Emergency Rental Assistance and started living at the Norwood Inn, a transitional space, before she found her home. Julie McDermid, a social worker who Heather met while at the Econo Lodge, sponsored her in the Landlord Mitigation Program and helped her find her new home.
“That really impressed me, as someone who’s really ready to take the huge step of going from living in a tent down by the river to now having a house of their own, it’s going to feel big,” Olson said. “Somebody has to be really ready for that step themselves and to have people help them stay on that path. And Heather was ready.”
Back on her feet
Heather and Olson are the first pair to utilize the city’s Landlord Mitigation Program.

HeatherEllen Archer and her 2-month-old son, Jayce, moved into their new home in La Crosse in December. Archer is one of the first people to benefit from the city's Landlord Mitigation Program, which incentivizes landlords to rent to high-risk tenants and pairs renters with social workers to help them stay on track.
The program has enough funding for up to 10 tenant-landlord pairs. The city received $50,000 of funding for the program from the Johns Flaherty Collins Michael Stoke Memorial, June Kjome Justice & Peace and Community Giving funds of the La Crosse Community Foundation.
The funds only need to be accessed if the landlord experiences damage to the property or unpaid bills. Each landlord is eligible for a payment of up to $5,000.
Brian Sampson, the city’s homeless coordinator, worked with a group of landlords, community members and city staff to create the program. It also has a case management program in which a social worker sponsors the tenant and meets with them regularly. Each tenant is eligible to be in the program for two years.
“It’s got to be a marriage of support. So the landlord takes care of the structure, the physical sticks and bricks, but the case manager needs to take care of the tenant and what’s going on in the tenants life. That’s the formula to keep somebody housed long term,” Olson said. “In the case of Heather, she was a wonderful candidate because she had spent months assembling the support team.”
Since Heather and her son are the first tenants, there is room for more people to benefit. Sampson said that he has received interest from both landlords and tenants, but said the city needs to recruit more social workers for the program.
“It has potential to be a really good program for our community,” Sampson said. “It’s not going to solve homelessness on its own. I’m not even saying it’s going to be a major piece to the puzzle, but it can be a piece of the puzzle.”
Since Heather moved into her new home just about a month ago, she has been going to therapy, support groups and has regular visits from an abundance of program workers who offer her help.
Heather attributes much of her success today to the people of the La Crosse community.
“It’s not just the city programs. Everybody in this community is playing their part and it’s actually pretty amazing,” she said. “I am determined not to let (Olson) down, to not let myself down or let down all of the people that have helped me and really went to bat for me to help me get here.”
Throwback from Tribune files: Life in the La Crosse area in the 1950s
1951: La Crosse Central High School

Students and a Navy color guard unit gather outside La Crosse’s old Central High School, 16th and Cass streets, for a Memorial Day ceremony in 1951 to honor the school’s alumni who gave their lives in service of their country. Anyone who has additional information about this photo or wishes to donate other pictures of the Coulee Region may contact the La Crosse Public Library Archives at 608-789-7136.
1951: YMCA at Seventh and Main streets

A 1951 Tribune photo of the main lobby in the old YMCA building at 617 Main St. shows desk clerk Henry Sjolander visiting with Cletus Henry, who was then a resident of one of the many dormitory rooms there. The YMCA was at this location for 60 years, from 1909 to 1969, in a four-story building now occupied by Western Technical College’s Administrative Center. Anyone with more information about this photo or wishing to donate photos of the Coulee Region may contact the La Crosse Public Library Archives at 608-789-7136.
1954: Triangle Cafe

The Triangle Cafe, which opened in 1951, was a popular breakfast spot in downtown La Crosse. Shown in this 1954 photo are, from left, owner H.F. (Herb) Troyer, Betty Troyer, Mary Kreutzer and Thomas Baldwin. The restaurant's building at 601 Main St. was demolished to make room for Gateway Terrace Condominiums.
1954: Estell Tall Fashions

Ester MacKenzie, left, and Eleanor Armstrong, were co-owners of Estel Tall Fashion, a women's clothing store at 720 Main St. The store's name, the women told the Tribune, was arrived at by combing the names of the two owners. The store, the women said, focuses on the fashion needs of taller women. "Tall girls," Armstrong said, "shouldn't be afraid to admit their height. After all, most top models are tall."
1954: Howards Clothes

Howards Clothes employees, from left, Raymond E. Wrobel (president, general manager and part owner), Rudolph Secky, James Wagner, John McCown and John D. Desmond Jr. (secretary, treasurer and part owner) are pictured in 1954 inside their store, which opened in 1926 at 112 S. Fourth St., which is now home to Deaf Ear Record Exchange.
1954: Crescent Jewelers

Manager of Crescent Jewelers Sam Horwitz, left, is shown here in this 1954 photo with, from left, Marion Horwitz, Robert Hurin and Ronald N. Boettcher. The building at 429 Main St. has housed a jewelry store since 1881 when it was Irvine Jewelers, The business was purchased by Isador Horwitz in 1950.
1954: Tom's Speedometer Shop

Tom's Speedometer Shop employees — from left, bookkeeper Mrs. Keenan, owner Tom Keenan, manager Floyd Tolley and technician Robert Olson — are shown in their store in this 1954 photo. Tom Keenan opened the speedometer repair business in 1928 in the back of a Second Street garage. It later moved to 614 Main St. In later years, the business mainly did locksmith work and lamp repair. It closed in 2008. Today, the location is home to resale shop.
1954: YMCA basketball

Tip-off action during a 1954 boys basketball game in the gymnasium of the old YMCA building at 617 to 629 Main St. A La Crosse YMCA basketball team was among the first to play the sport when it was introduced here in 1894, at a time when there were 11 players to a team and scores of 5-0 were common, according to local history files. Anyone with more information about this photo or wishing to donate photos of the Coulee Region may contact the La Crosse Public Library Archives at 608-789-7136.
1954: 5 and 10-cent Store fire

Ladders and hoses were plentiful as La Crosse firemen battled a blaze at the R.E. Osborne 5 and 10-cent Store on Dec. 13, 1954. The fire, which began in the basement of the Osborne store at 1201 Caledonia St., gutted the building and an adjoining business, the Haraldson Shoe Store at 1203 Caledonia St. (not shown). The Osborne building was later razed and replaced by a one-story building that was home to a Ben Franklin store for many years before being occupied by the building’s current tenant, Options Clinic. This view of the fire was taken from St. Paul Street and also shows the Buckhorn Tavern at 621 St. Paul St. This building remains standing today and is now home to Dewey’s Side Street Saloon. Anyone with more information about this photo or wishing to donate photos of the Coulee Region may call the La Crosse Public Library Archives at 608-789-7136.
1955: La Crosse Beauty School

From left (standing) student Dale Twedt, instructor Gene Harding, student Bea Anderson and instructor Ravenhall Stevens work on the hair of students, from left, Ardyth Eagon and Elizabeth Mezera, at the La Crosse Beauty School in this 1955 photo. The school opened at 718 Main St. in 1952. Today, the building is home to Treasures on Main.
1956: Christmas shoppers in downtown La Crosse

A circa 1956 view of Christmas shoppers in downtown La Crosse, with the camera looking east on Main Street from the northwest corner of Fourth and Main streets. The woman at left foreground is looking at a display window of the old Bob Cline Jewelry Store at 331 Main St., where that business operated from 1953 to 1958, according to city directory files. Anyone with more information about this photo or wishing to donate photos of the Coulee Region may contact the La Crosse Public Library Archives at 608-789-7136.
1956: Central High School Memorial Day assembly

The school color guard marches past students during the 1956 Memorial Day assembly at Central High School, then located at 16th and Cass streets. This ceremony was part of an ongoing annual tradition at Central dating back to 1923 to honor the school’s war dead. The members of this color guard were Bill Cornell, Dick Matl, Jim Hamilton and Don Lintelman, according to Central yearbook files. Anyone with more information about this photo or wishing to donate photos of the Coulee Region may contact the La Crosse Public Library Archives at 608-789-7136 .
1957: Kroger

The La Crosse Tribune published this special section to mark the 1957 opening of a Kroger supermarket in the Village Shopping Center. The food store became a Quillin's supermarket in 1971. In 2011, the 35,000-square-foot building was razed to make way for a Festival Foods that opened later that year.
1957: Jackson Plaza

This is the cover a special section of the La Crosse Tribune marking the 1957 opening of Jackson Plaza on the South Side of La Crosse. Although the businesses have changed many times over the years, the strip mall remains at 19th and Jackson.
1957: Old Style newspaper advertisement

This advertisement for Old Style Lager appeared in the La Crosse Tribune in 1957.
1958: 1st National Bank

This page was part of a special section the La Crosse Tribune published in 1958 to mark the opening of the new 1st National Bank building in La Crosse. The financial institution saw several name changes — and the building at the corner of Fifth Avenue and King Street had several remodels — before it took on the Wells Fargo name in 2000.
1958: State Bank of La Crosse

This full-page advertisement, published in the May 23, 1958, La Crosse Tribune, announced an open house at the remodeled office of State Bank of La Crosse, located at the corner of Fourth and Main streets. A second renovation in 1997 included removing the granite panels that were installed on the south side of the building in 1958. The granite was replaced with limestone, creating a match to the original stone, which was quarried from Grandad Bluff. The institution, which today goes by the name State Bank Financial, was founded in 1879 and has occupied the building since 1913.
1958: Heat exchanger plant

Trane workers check over equipment in 1958 at the company's new $12 million, 76,800-square-foot heat exchanger plant near the corner of Ward Avenue and Losey Boulevard.
1958: American Legion parade

Spectators crowd the 400 block of Main Street on July 27, 1958, to watch a parade honoring the American Legion.
This parade capped off the Legion’s annual Wisconsin state convention then being held in La Crosse for the first time since 1932. An estimated 40,000 people turned out for the “mammoth parade,” which was nearly three hours long, according to Tribune files.
Anyone with more information about this photo or wishing to donate photos of the Coulee Region may contact the La Crosse Public Library Archives at 608-789-7136.