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ONALASKA — After inclement weather forced the Festival Foods Salute to the Fourth fireworks show to be canceled Sunday evening, organizers have decided not to reschedule the show this year.

Instead, Festival Foods plans to have a show twice as big in 2015. That show is tentatively set for June 27 at the Onalaska High School Soccer Fields.

“We are disappointed that severe weather forced us to cancel this year’s event, but the safety of our community was our main priority,” Onalaska Police Chief Jeff Trotnic said.

“Unfortunately Mother Nature won this year, but we are hopeful that next year we will be able to impress the crowd with a show that is twice the size,” said Festival Foods spokeswoman Kelly Poppele.

This year marked the 24th year of the Festival Foods Salute to the Fourth event. The first sponsored fireworks show began in Onalaska in 1991. At that time the Skogen family owned just one Festival Foods location. Today the family owns and operates 19 Festival Foods locations and sponsors 11 other firework shows in communities throughout Wisconsin.

“Independence Day is about family and fun and those are the type of events that we want to be associated with,” said Mark Skogen, president and CEO of Festival Foods.

Festival Foods has chosen to keep the fireworks from this year’s show and use them at next year’s celebration.


Local news editor

(1) comment


Bummer! I was so looking forward to the show! Hopefully we can go next year! Happy 4th of July everyone and be safe!

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