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Pettibone Pointe

The living area of one of the four bedroom units at the Pettibone Pointe luxury waterfront homes. The project began two years ago after projects from other developers fell through.

Palatial, pristine and spacious, the new Pettibone Pointe homes offer luxurious living, but the waterfront setting is their greatest selling point.

Situated along the Mississippi River, the group of condominiums offer clear views and easy access to the natural wonders of their Barron Island setting, taking advantage of a highly coveted plot of land which long languished, abandoned and unkempt.

Pettibone Pointe

The view from the balcony of the a four bedroom unit at Pettibone Pointe.

Formerly occupied by the Holiday Inn, which closed in 1999, and taken over briefly by the Bikini Yacht Club, the site was vacant for years, with previous development ideas falling through.

Gerrard-Hoeschler secured the land just adjacent to the plot two years ago, with realtor Amy Lorentz taking the reins on the condominium project. Three homes, on which construction began in May, are move-in ready, with an additional two ready for customization. A total of 26 homes are planned, with phase two expanding onto the land next to the Company Store. La Crosse County took possession of the land at 529 Park Plaza Drive in 2001.

A proposition from West Coast Development LLC in 2013 was tabled, with the plans showing infringement on the required highway setback from the Department of Transportation. Water Place One LLC proposed a $10 million development in 2016, which failed to reach fruition.

“The City of La Crosse has been awesome,” said Lorentz, who cited the cost of the land, and the land development, as challenges. “(Pettibone Pointe) provides a beautiful entrance to our city. I think this is really going to stand out, and it’s going to expand our city.”

Curious community members and prospective buyers toured the completed properties Saturday morning during an open house, and Lorentz says interest and comments have been positive.

“Everyone loves them — that there’s something new to have on the waterfront,” Lorentz said. “It’s something unique to our area, just a beautiful spot.”

The homes, 12 of which will border the waterfront, each have access to the river, with individual boat slips. Homes are connected, with 11 buildings total, and are available in four designs, both single- and two-story, with square footage ranging from 1,605 to 2,853. The homes are high-end in both style and price, with base models starting at around $425,000 and the largest finished model, with four bedrooms and three bathrooms, coming in at $674,900.

Three reservations are in place, and Wieser Brothers will continue to build on demand during phase two of the development.

The homes are semi-custom, with a spectrum of carpeting, cabinetry, flooring, countertops, fireplaces, light fixtures and backsplash tile available. When the landscaping is finished this summer, it will be maintained by a homeowners’ association. Up to two pets per family are allowed.

Among the amenities are heated bathroom floors, stainless steel appliances and lofted ceilings. Second-story homes boast balconies, and offices with pocket doors are featured in some models. Exteriors are done in varying Craftsman styles with choice of color.

“These will not be cookie cutter,” Lorentz said. “They’ll be cohesive, but you wouldn’t walk in and say, ‘I’ve seen this before.’”

The location, Lorentz says, is of particular appeal to “the active lifestyle community,” within walking distance of Pettibone Beach, bike trails and canoeing in the Upper Mississippi National Wildlife Refuge — and close to Downtown La Crosse.

“A lot of time if people want high end, they might move out into the further areas,” said Gerrard-Hoeschler realtor Christina Kovacs. “To have something high-end this close to (downtown) is really a bonus.”

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General assignment reporter

Emily Pyrek covers human interest stories, local events and anything involving dogs for the La Crosse Tribune. She is always interested in story ideas and can be contacted at

(1) comment


So, are you going to advertise in Chicago to urge buyers to move up here? There should be enough 1% ers that would love to escape the crime of Chicago. I'm sure they will love the traffic in the front of the house and the noise on the dock side as well. Who can justify these palaces when raising children?

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