The Tribune is taking an A-to-Z look at La Crosse area history.
For a link to past installments, click here.
Doerflinger's Department Store, which was located at 400 Main St., was a fixture in downtown La Crosse until 1984. Duluth Trading Co. opened a retail store on the building's first floor in 2016, and the upper floors now house offices, including those of La Crosse-based Authenticom. Here's a look back at the history of one of the city's landmark businesses and buildings.