Valley View Mall opened its doors at 9:30 a.m. July 31, 1980, in La Crosse. Here’s a look back at the early years of the city’s biggest shopping destination.


(3) comments


I worked at Leithold's from 1972 to 1978, then went to the Staats Company from 1978 to 1982. During that Staats time, La Crosse watched as downtown withered and even the Caledonia Street Shopping Center (now Oldtown north) got zapped. Interesting that in more recent history, downtown is coming back and the mall is having problems. Who knows? Maybe on-line shopping will replace both of them. I still like walking into a store where people know what they're doing, I can try the shirt or shoes on to make sure they fit and feel comfortable.


This is a great series of photos. I remember back in the 70's when highway 16 was a two lane road with farms. The only reason to drive highway 16 past La Crosse Street was to get to West Salem and it was all 2 lanes.


I was 17 when the mall opened and I remember I visited it 3 time in the first 4 days. I later worked at the mall for several years .. from 1986 to 2004. Then it became a workplace and not so much a place to spend your free time

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