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The Way it Was: Causeway Super Valu

Causeway Super Valu grocery store

This 1962 street scene, taken by former Tribune advertising manager Howard Colvin, shows the Causeway Super Valu grocery store, which was located at 65 Copeland Ave. from January 1959 to January 1973, according to Tribune files.

Among the items of interest in this photo is the fenced-in swing set and slide, at right, presumably a play area for children while their parents were in the store shopping. This former grocery building remains standing today and is occupied by the Midwest Off-Road Center.

Anyone with more information about this photo may contact the La Crosse Public Library Archives at 608-789-7136.


General assignment reporter

Emily Pyrek covers human interest stories, local events and anything involving dogs for the La Crosse Tribune. She is always interested in story ideas and can be contacted at

(1) comment


It would be interesting to get a full accounting of what businesses occupied this building over the years. I don't entirely trust my memory on this, but I seem to think it might be the first true supermarket in La Crosse. What was it when it was built? Kroger's? Piggly Wiggly? I don't recall. I do seem to remember being there one night when Johnny Roventini, the 4 foot 7 inch pitchman for Philip Morris cigarettes (he was dressed as a bellman paging "Call for Philip Morris" on commercials) made an appearance there, something that seemed dramatically important to me as a little kid.

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