On this episode of "Bright Ideas from the Green Chair," Tom Lochner, executive director of the Wisconsin State Cranberry Growers Association, describes how cranberries like to grow and how cranberry growers act as stewards of the land. Lochner highlights how cranberry growers use practices like integrated pest management for lower impact on the land and water. "That's been the heritage of the growers, that if there's a problem, they want to address it, and they want to fix it, and they live there...and they want to keep it in as pristine of shape as possible."

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