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The Wisconsin Lottery delivers benefits to players, businesses and homeowners every day. Beneficiaries live and work in communities throughout the state. They are your friends, relatives and co-workers.

Cindy Polzin


Do you know where the money goes? More than 93 percent of all revenue is returned to winners, retailers and homeowners.

In 1988, the lottery was created to provide property tax relief to homeowners. Since then, of every dollar spent on lottery products, approximately 57 cents is paid in prizes, 30 cents goes to property tax credits, seven cents to operational expenses and six cents to neighborhood businesses.

Sales totaling more than $14.5 billion provided more than $8.2 billion to winning players, more than $4.3 billion to homeowners and $920 million to stores. This money stays in Wisconsin and enriches communities statewide.

The faces of these beneficiaries are featured in the new campaign titled, "What do Wisconsin Lottery Winners Look Like?" Television spots presenting real players and retailers, not actors, in their favorite everyday activities began airing in January.

Residents feel the lottery's positive effects in a variety of ways, whether or not they play. Where do funds go? Look at homes and businesses around your town and you will find Wisconsin Lottery beneficiaries.

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Cindy Polzin is director of the Wisconsin Lottery.


(2) comments


I have watched people drop hundreds of dollars on lottery tickets. People who looked like they could not afford to purchase much of anything else. I have heard people talk in complete seriousness about how they have figured out the lottery and are "investing" money in the lottery rather than in an actual investment vehicle. These are people who plan on financing their retirement with their winnings. I have never bought a lottery ticket. It is truly a tax on the stupid, the uneducated, and the foolish. It is not a thing that the State of Wisconsin should be proud of.

The Mouse of Death

[censored]it would behoove Wisconsin parents to throw away their kids' milk money on lottery scams because you can't lose if you don't play. We are indeed bemezzled by the Foxxconned and the Trump University and the Bernie Madoff and the Ponzi schemes and the Republican Party.

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