Children's Museum of La Crosse

About Children's Museum of La Crosse

COVID-19 Specific Information and Services

On March 16, 2020, the Children’s Museum of La Crosse began a temporary closure with an unknown end date for the first time ever since opening in downtown La Crosse since February 28, 1999. This closure represents a significant income loss, as approximately 75% of the Museum’s annual operating funds are generated through admissions, memberships, birthday parties, field trips, programs, and gift shop sales. The organization receives no United Way or government funding. 

“Throughout the years our board of directors has wisely advised us to operate like a business, with investments to help protect and strengthen the organization into the future,” says Executive Director Anne Snow. “These reserve funds are allowing us to continue to pay our monthly utility, insurance, and other expenses and keep our dedicated full-time employees working remotely, at least for a few months.” 

The museum’s temporary closure is not just a blow to its employees and finances, but also to the roughly 75,000 visitors across the region who pass through its doors each year. 

Children’s Museum of La Crosse employees are sharing daily, interactive video programs on with a #FunMuseumAtHome and #DontPausePlay hashtags, along with other resources to assist and engage families at home.

“We are pleased to be able to help families play and learn at home during this time, and when this crisis subsides, the Children's Museum will again be an important and affordable refuge for children and families,“ stresses Snow. “We can’t wait to fill this too-quiet building with the magical sound of laughter as children and adults play and learn together in the Museum again…hopefully soon.”

The Children’s Museum of La Crosse is a 501(c)(3) nonprofit organization. Donations can be made online at or by mail to: 207 5th Avenue S, La Crosse WI 54601. Individuals interested in including the Children’s Museum in their wills or other planned giving should consult their financial advisor or contact the Museum.


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