Subscribe for 33¢ / day
Rock Avenue Apartments

Rock Avenue Apartments in Viroqua are complete. The first residents moved into the facility in September.

Rock Avenue Apartments in Viroqua has welcomed its first residents. Tenants began moving into their apartments in September.

Shaun Pelton, of Rock Avenue LLC, said there are 42 units in all and plenty of vacancies; half of the units are one-bedroom and half are two-bedroom.

“Not every apartment is the same; some two-bedroom apartments have one bath and there are some two-bedrooms with two baths,” Pelton said. “They are pretty large apartments. Some one-bedrooms are larger than others. There is a nice variety. We try to accommodate as many people as we can.”

In addition to offering a variety of units, the secured building includes wide stairs and halls, underground parking stalls, bike racks in the underground parking area, above ground parking stalls and an elevator.

“The elevator is a plus for the tenants,” Pelton said. “It’s three stories… that’s a lot of stairs.”

Rock Avenue LLC is owned by Pelton, her husband, Mark, and sons Luke and Cody. The Peltons also own a management company, PAC Management, which manages all of its units in Wisconsin, including the facility in Viroqua. The Peltons are based in Reedsburg.

“We have over 200 units in Baraboo, a couple in Reedsburg and the facility in Viroqua,” Pelton said.

Pelton said she and her family are “very proud (of) their projects” because they design, build and manage them. “We are in it for the long haul.”

Pelton said she and her family were very happy with the local subcontractors they worked with on the Viroqua project.

“It was a good experience working with the people there,” she said.

Excavation work for the facility began in September 2016.


Vernon County Broadcaster editor

Angie Cina is editor of the Vernon County Broadcaster. Contact her at 608-637-5616.

(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.

Thanks for reading. Subscribe or log in to continue.