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Mark Larson, who grew up in Viroqua, has returned to the area and opened The Broken Spoke bicycle shop at 111 E. State St. in downtown Westby.

“My main focus will be bicycle repair, but we also sell some new bicycles and bicycle accessories,” said Larson, who opened the Westby business in March. “I have several suppliers for bicycle parts and accessories and my main bike line will be Electra Bicycles, which is owned by TREK.”

Hours are noon to 6 p.m. Wednesday and Thursday, 9 a.m. to 4 p.m. Friday and by appointment on Saturday. The shop offers free pickup and delivery of bicycles being repaired, and free delivery of newly purchased bicycles, in Westby and Viroqua.

Larson said he returned to the area after being gone for many years.

“I retired from the Army in 2001 in Macomb, Ill., where I served as the professor of military science at Western Illinois University,” he said. “We decided to stay in Macomb and I opened The Bike Shop and became a TREK bicycle dealer. After 16 years in the bicycle business in Illinois, my wife and I decided it was time to come home to Viroqua.” He closed The Bike Shop and brought his remaining bicycles and bicycle parts inventory with him to Westby.

For more information, call 608-634-2956 or visit or the shop’s Facebook page.


Westby Times editor

Dorothy Robson is editor of the Westby Times. Contact her at 608-637-5625.

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